Tag: social media
Advanced semantic tagging helps find crucial intel faster, providing a competitive edge.
Companies are drowning in data. Yet, insightful information is key to smarter decision-making and competitive edge. Finding the “sweet spot” between information overload and relevant intel is one of the hottest topics in today’s data-driven decision-making realm.
Global media aggregation and monitoring company Moreover Technologies is moving aggressively to meet data-driven market needs—including use of advanced semantic tagging. Recently, Moreover inked a multi-year contract that extends use of Thomson Reuters’ OpenCalais semantic tagging processes to social media. ”Companies are demanding fast, reliable content results, especially elusive posts that are only five or six words long. They don’t have the time or patience to sift through tons of irrelevant content in hopes of finding something meaningful,” says Paul Farrell, Moreover Technologies President. ”OpenCalais links content with entities such as people, places, and organizations, facts such as people working for specified companies, and events like appointments to a new position.”
May 20, 2011
Posted by Chad
Transparency and track record are extremely important criteria for selecting and staying with a social media monitoring and aggregation company. Anyone can make any claims about anything at any time, but how do they document them?
It’s a very slippery slope, as social media monitoring aggregator’s work 24/7 to find and promote their latest competitive edge. As everyone knows, the more you’re scrambling for the top spot, the greater the likelihood of exaggerated or downright false claims.
That said, there are three “Qs” that will help define the best social media monitoring solution partner for you. They are: Quantity, Quality, Questioning.
Quantity & Quality
This is much trickier than it seems at first glance. For example, Moreover Technologies, just achieved a milestone of actively monitoring 2.5 million-plus independent social media feeds. That’s more than triple the 750,000 active feeds just a year ago, and positions Moreover Technologies as a strong force in the social media monitoring space.
But quantity without quality means nothing. You can have the highest quantity in the world, but if a substantial portion of the feeds are spam, dead blogs and adult blogs, you’re working at cross-purposes. It makes it that much harder to find real-time relevant information.
So, while we are adding to the total feed base, we’re also deleting material that doesn’t meet our spam-free White List standards. In fact, we just eliminated 125,000 feeds that had not posted in the last six months or were not posting original content.
Don’t take our claims or anyone else’s at face value. This is where transparency and track record become very important. A legitimate claim should be factually provable via some type of transparent data. For example, we can document our total number of feeds, and show you the ones that we’ve taken off the White List.
Track record brings historical performance data into view. If a company has a long history of providing accurate and verifiable information, it enhances the likelihood of a continuing tradition. On the other hand, if a company hasn’t been around long enough to have amassed a substantial track record, or has been called out for providing inflated data, it’s more likely to continue this process. After all, habits—both good and bad—are hard to break.
By seeking to understand quantity and quality of the social media monitoring data provided, then asking lots of questions to verify legitimacy and long-term consistency, you will get a social media monitoring solution that will perform today, tomorrow, and long beyond.
April 5, 2011
Here is a great piece of research from McKinsey (via the excellent The Wall Blog) that indicates companies embracing new Web technologies to connect with employees, customers, partners and suppliers are seeing the rewards in terms of market share and margins.
McKinsey theorise that by forging relationships with customers, involving them in support and product development which in turn correlates with a great market share, when compared with competitors not embracing social media technologies. As such business leaders need to avoid the “critical mistake” of falling behind in these networks and make every effort to become a fully connected enterprise.
To achieve these goals they offer these steps to get there:
- Integrate the use of Web 2.0 into employees’ day-to-day work activities.
- Continue to drive adoption and usage. Benefits appear to be limited without a base level of adoption and usage.
- Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions.
- Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains. So are internal organizational collaboration and flexibility, and the benefits appear to be multiplicative. Fully networked organizations can achieve the highest levels of self-reported benefits in all types of interactions.
Great to see McKinsey examining the power of social media engagement, we can’t agree more that companies only stand to benefit from interacting with their customers or potential customers online (and to engage customers you need to be listening to them first!). Which are your favourite examples of companies using social media well, and who is using it badly?
January 13, 2011
As we take our first steps into the new year here is a great Mashable article you may have missed over the festive period. Vadim Lavrusik has written a piece exploring some of the trends we may see in news media over 2011.
The past year saw the worlds of news and mobile collide, as the iPhone and iPad both grew in market share, the article in particular cites the innovative apps from the Washington Post and CNN, both integrating a social media element to them taking them beyond the realms of traditional news. From here the article predicts a further grow in mobile applications, but a greater focus on social media as the social web continues to change our online experience.
Beyond social and mobile, the article also looks at the influence of WikiLeaks, the M&A climate, location-based services and the future of news syndication. But for the full low down, read the full article here.
We’d love to know your musings and thoughts for the upcoming year, either on news or further afield. If 2010 was the year of Facebook, can we expect more of the same in 2011?
January 7, 2011
As 2010 draws to a close we’re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months. From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter’s overall trends list and also featuring prominently in the annual Google Zeitgeist.
The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010! Facebook have produced a similar list (#6 Justin Bieber) from the year’s Status Updates and as such the list is distinctly different from those generated by Google and Twitter. For the full Facebook Memology check out the Facebook blog here.
However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web’s major social media sites over the year. YouTube and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn’t hold out much hope of them returning in 2011.
How do these findings strike you? Surprised? Will Biebermania prove even more popular in 2011? Let us know your thoughts below!
December 14, 2010
CNN have been studying the ‘power of news and recommendation‘ (or ‘Pownar’ for short) looking at how readers share articles through social media and networks. The research showed that 43% of online sharing came via social media like Facebook and Twitter, followed by email (30%), texting (15%) and instant messaging (12%).
Probably not a huge surprise as we’ve long since seen the growing relationship between traditional and newer media types, perhaps a more interesting aspect of the study was the finding that a rather small set of ‘influencers’ is responsible for the spread of the news. The findings revealed that 87% of all shared news only accounted for 27% of all users – evidence that a minority of active Web users are driving this sharing of information. An average user will share 13 articles a week, whilst receiving 26 stories, as highlighted before it is partly this behaviour which has pushed an increase in online news consumption in the United States.
So how do you find yourself sharing online news content? What types of news are you most likely to spread across the Web? Let us know!
October 13, 2010
Here is a nifty little graphic (click-through to see it in all its glory) from the BBC/Nielsen illustrating the ever-changing landscape of various social media platforms across the globe.
The rise and rise of Facebook seems to be the big story here, with the social network now being home to over half a billion active users, including almost half of the UK population! Obviously the recent privacy concerns and quit campaigns haven’t hurt the site particularly (I wonder if the forthcoming movie will..) but how long do you think Facebook can stay as the planet’s favourite social network?
July 23, 2010
New York Times has done a nice write-up here on technology news aggregator Techmeme, the site which geeks and industry leaders flock to daily. As Techmeme evolves and introduces the human touch, alongside its traditional software algorithms, to collect news and blog posts the Times sees potential in this aggregation model more than just the tech sector.
Techmeme could become a model for other industries as a useful way to harness the increasingly unwieldy Web and arm readers who are preparing for business meetings or cocktail parties. Techmeme, a start-up company based in San Francisco, also publishes aggregation sites for politics, celebrity gossip and baseball, and hopes to expand to topics like business or energy.
Industry-specific aggregators like Techmeme provide focused, grouped news stories which can be essential for readers requiring a succinct digest of the main topics of the day. With aggregators often getting a bad press, it is refreshing to see the benefits they offer being discussed and encouraged not only for readers but for publishers too.
July 21, 2010
(image credit TMAB2003)
Great article here from TechCrunch’s Michael Arrington discussing the increasingly complex task of protecting your individual reputation over the Internet. Soon will it be the case that it isn’t just companies who are watching their brand online, but we are as individuals too?
We already hear tales of employees being fired for ill advised postings on Facebook and how we should all be aware of the influence social networks can have on job applications, it would be of no surprise to see our online reputations become even harder to control as social media continues to spread. The TechCrunch article mentions a forthcoming startup best described as a “Yelp for people” that could soon be the hub for such chatter.
The possible implications for this at first seem quite scary… Bad tipper? Have too much “fun” at college? Not treating your dates to drinks? All this, and more, could potentially be online for the world to see with ramifications both professionally and personally. However, the person stood next you at the job interview, or bar, or wherever, will have the same skeletons laid bare on the Internet. In which case perhaps we will all have to adjust to seeing our secrets in the public domain and whilst taking care to do our own personal “brand monitoring” just learn to get on with things?
March 31, 2010
Great article here from the Harvard Business Review on the importance of brand management, especially in real-time, as companies get to grips with the frenetic pace of social media.
Former Harvard professor John Sviokla cites the recent example of a Virgin America flight from LA to NYC, which ended up being diverted to Newburgh, N.Y., due to bad weather, leaving the passengers sitting on the tarmac for four hours at Newburgh. Documenting the whole affair was Kontain CEO David Martin, using his company’s social media iPhone app.
Martin was soon contacted by the Virgin America CEO offering him and his fellow passengers a full refund and $100-per-person vouchers for all.
This is fantastic example of how social media has shifted the power of a brand away from companies and to consumers, by responding swiftly Virgin America were able to retain the trust of their customers and avoid a wider backlash (are you watching United?). Sviokla describes the need for every marketing executive to have a “brand radar system”, always watching and listening to the conversations concerning their brand. And with social media moving so fast, a real-time solution is the only real option.
March 22, 2010