Helen Goss of Boyes Turner offers some great advice on how to navigate the murky intersection of work and social media.
As social media marketing and usage increases the definitions of the law in regards to social media abuse will increase and become harsher. In many ways it is the same as in ‘real life’ working arrangements. You cannot simply go around ‘slagging off’ your boss or your company and expect not to be taken to task over it.
Social Media is not to be used for abuse or airing difference. It’s dangerous to both parties.
Bottom line- don’t put things into print about someone that you would not want them reading.
Helen walks through some specific cases of employees and employers using and abusing social media and the resulting court rulings. Definitely worth the read.
Let us know what you think about this in the comments. When should an employee be answerable to their company for their personal posts and tweets?
September 12, 2011
As 2010 draws to a close we’re being bombarded with lists and Zeitgeists covering all the various trends from the past twelve months. From a news point of view global events such as the World Cup and the Deepwater Horizon oil spill really seemed to dominate our online behaviour, both topping out Twitter’s overall trends list and also featuring prominently in the annual Google Zeitgeist.
The overall trends do appear to paint a pretty decent picture of what grabbed our attention over the year, although seeing Justin Bieber in there at number 8 does make you question if we all had a little too much time on our hands in 2010! Facebook have produced a similar list (#6 Justin Bieber) from the year’s Status Updates and as such the list is distinctly different from those generated by Google and Twitter. For the full Facebook Memology check out the Facebook blog here.
However, it is not just the social networks making these lists.. the 2010 Zeta Buzz Awards measure the popularity of the Web’s major social media sites over the year. YouTube and Flickr come out as the big winners, gaining positive mentions 91% and 98% of the time respectively, but further illustrating how the once mighty have fallen both MySpace and Friendster dropped out of the Top 10, and I wouldn’t hold out much hope of them returning in 2011.
How do these findings strike you? Surprised? Will Biebermania prove even more popular in 2011? Let us know your thoughts below!
December 14, 2010
CNN have been studying the ‘power of news and recommendation‘ (or ‘Pownar’ for short) looking at how readers share articles through social media and networks. The research showed that 43% of online sharing came via social media like Facebook and Twitter, followed by email (30%), texting (15%) and instant messaging (12%).
Probably not a huge surprise as we’ve long since seen the growing relationship between traditional and newer media types, perhaps a more interesting aspect of the study was the finding that a rather small set of ‘influencers’ is responsible for the spread of the news. The findings revealed that 87% of all shared news only accounted for 27% of all users – evidence that a minority of active Web users are driving this sharing of information. An average user will share 13 articles a week, whilst receiving 26 stories, as highlighted before it is partly this behaviour which has pushed an increase in online news consumption in the United States.
So how do you find yourself sharing online news content? What types of news are you most likely to spread across the Web? Let us know!
October 13, 2010
Here is a nifty little graphic (click-through to see it in all its glory) from the BBC/Nielsen illustrating the ever-changing landscape of various social media platforms across the globe.
The rise and rise of Facebook seems to be the big story here, with the social network now being home to over half a billion active users, including almost half of the UK population! Obviously the recent privacy concerns and quit campaigns haven’t hurt the site particularly (I wonder if the forthcoming movie will..) but how long do you think Facebook can stay as the planet’s favourite social network?
July 23, 2010
(image credit TMAB2003)
Great article here from TechCrunch’s Michael Arrington discussing the increasingly complex task of protecting your individual reputation over the Internet. Soon will it be the case that it isn’t just companies who are watching their brand online, but we are as individuals too?
We already hear tales of employees being fired for ill advised postings on Facebook and how we should all be aware of the influence social networks can have on job applications, it would be of no surprise to see our online reputations become even harder to control as social media continues to spread. The TechCrunch article mentions a forthcoming startup best described as a “Yelp for people” that could soon be the hub for such chatter.
The possible implications for this at first seem quite scary… Bad tipper? Have too much “fun” at college? Not treating your dates to drinks? All this, and more, could potentially be online for the world to see with ramifications both professionally and personally. However, the person stood next you at the job interview, or bar, or wherever, will have the same skeletons laid bare on the Internet. In which case perhaps we will all have to adjust to seeing our secrets in the public domain and whilst taking care to do our own personal “brand monitoring” just learn to get on with things?
March 31, 2010
Pew Research Center have produced a survey looking at the online habits of teens and young adults, in particular their use of social media and news consumption online. While the survey seems to suggest blogging has plateaued out to become a more niche pursuit, social networking and online news show no signs of waning.
Sixty two percent of teenagers online are currently getting their news-fix over the Internet, a stat that peaks at 77% during major news events. This compares favorably with the 72% of online adults who access the Web for news or political information.
While blogging (15% of youngsters) and Tweeting (8% of teens) don’t look to be capturing the imagination of the young, social networking certainly has. A whopping 73% of wired American teens now use social networking sites (up from 55% three years ago), similarly 72% of online young adults also such sites, both being significantly higher than the 40% of adults who do so.
Overall the survey produces an interesting snapshot of web usage among the young, and it’ll be interesting to see how these trends continue to shift in the future especially as sites like Facebook continue to integrate online news.
February 5, 2010
The issue of online privacy, or lack of it, has been a hot topic the past few days as the week started with Facebook founder and CEO Mark Zuckerberg declaring that people no longer see privacy as a “social norm”. Arguing the rapid rise in social media has seen people become more and more at ease with sharing personal information, and Zuckerberg states that companies like Facebook need to respond to these changes in online behavior to stay competitive.
Watch the entire interview hosted by TechCrunch’s Mike Arrington here : http://www.ustream.tv/recorded/3848950
However, the major story this week has been Google v China over the issues of user privacy, cyber attacks and the Great Firewall of China resulting in Google’s likely exit from the Chinese market. Our old friends at VeriSign’s iDefense have indicated they “believe the attack is the work of actors operating on behalf of or in the direct employ of official intelligence entities of the People’s Republic of China”, which could have serious ramifications both politically and for the search engine space.
While Google may be basking in glory over this move to “not be evil”, and Zuckerberg’s comments have been met with some cynicism over whether Facebook, incidentally blocked in China, is reflecting social change or (with 350 million users) driving it. Both acts raise interesting discussions over online privacy and what it means in an increasingly connected world, who do you trust? Let us know your thoughts below!
January 14, 2010
When the CEO of Google speaks, the rest of the Web tends to listen so when Eric Schmidt gave a recent interview at Gartner Symposium/ITxpo Orlando 2009 it is fair to say he raised some interesting points for anyone in the industry.
The entire forty five interview can been seen below, which Schmidt touches upon a number of topics from the forthcoming Chrome OS to the future of super-fast broadband, but our interest was piqued by the discussion on the Real-time search and social media.
Schmidt discusses the value of real-time information sources, which is more than just Twitter and Facebook, with the big challenge not being a question of indexing this data but how to rank and sort it. As we see such a huge increase in social media content it changes the way people consume information and Schmidt believes that “the great challenge of the age” is learning how to rank it all.
Do you think Google is up to the challenge or have Bing stolen a march on the Mountain View giant here?
October 29, 2009
Looks like Londoners love social media, with Twitter’s Evan Williams already declaring London as the “top Twitter-using city” now Digg has revealed that almost ten percent of its traffic comes from the UK capital.
London already enjoys its position as Facebook’s largest geographical network and the United Kingdom as a whole is second only to the US when it comes to traffic to these social networks reports The Telegraph.
It doesn’t matter if you’re tweeting in London, Little Rock or La Paz there will always been someone to connect with, and as a social media monitoring provider it’s our job to make sure we’re listening to the most relevant conversations across the globe.
Londoners are we driving the adoption of these exciting new technologies or just taking advantage of the office tea break?! Leave us a comment below or send us a tweet @moreovertech
October 2, 2009