Tag: brand monitoring
Posted by Zak G
You may have caught this interesting news piece last week, Brand Finance announced their latest league table ranking the most valuable brands in the world, with Google supplanting Walmart to become the new king of the hill. Microsoft also rose up the chart, pushing Walmart into third, with IBM and Vodafone making up the top five. Anyway, we thought it’d be worth while to compare the top ten in terms of share of voice across the news headlines:
As can be seen Google live up to their ranking as the globe’s most valuable brand, weighing in with almost a quarter (24.7%) of all news headlines when compared to their peers. Although not far behind Google, with 24.17% of stories, is Apple whose coverage has no doubt been buoyed this past month by the release of its iPad 2. Microsoft comes in at three, but possibly more surprising, is the inclusion of AT&T in fourth with 12.77% share of articles – although this can be explained by the massive spike in coverage since the recent announcement of their intended acquisition of T-Mobile USA. IBM make up our top five, in terms of news coverage, suggesting perhaps that (American) tech companies make for the best headlines?
Any surprising results in there – brands you think deserve to be ranked higher or ones that deserve more press coverage? For the complete BrandFinance Global 500 click here.
March 29, 2011
Periodically, it’s important for every company to grade itself and determine how it stacks up to the competition. A Media Monitoring company has released a video detailing the six criteria they view as critical to selecting an “online media intelligence partner.” We decided to address our performance using these six criteria. Rather than grade ourselves, however, we thought it would be more useful and meaningful if you grade us based on our responses below. So, here goes:
Coverage: 2.2 million+ sources returning 2.2 million news and social media results daily through a unified portal; ability to find non-feed-based content (e.g., academic and government sites, research group reports, company websites) by going out and collecting influential sources not on the RSS radar; delves into 800+ searchable industry categories spanning 100+ countries and 50+ languages.
Relevance: Sophisticated, cutting-edge filtering and refinement tools and an editorial review team weed out irrelevant information and spam quickly; intuitive, user-friendly search tools enable users to pinpoint their most relevant news and social media content rapidly; industry-leading “feed of feeds” using the Web’s original ping server ensures returning real-time relevant results.
Speed: Not only does the powerful weblogs.com ping server reliably gather results fast, easy-to-use tools are in place to share information rapidly via customized newsletter, email alerts, and feed sharing tools; Fortune 500 clients and the world’s leading media monitoring agencies depend on Moreover to be fast, fresh, and focused.
Analytics/Analysis: An easily learned and operated dashboard provides capability to access massive global content and filter it down to the “best of the best” results–making research and development efforts less laborious, and much more accurate and relevant; offers on-the-fly analysis (e.g., mentions of companies, people, products, events and stock tickers); enables creation and sharing of charts to simplify presentation of R&D information.
Account Service: Help is available via both phone and email; experienced professionals can help with everything from troubleshooting to training, adding new sources to assessing best ways to maximize client value; besides automated filtering and scrubbing, real people provide editorial review—enhancing both quality and quantity of content.
Adaptability: An entire suite of media monitoring and market & competitive intelligence solutions offers maximum choice and flexibility in how information is gathered, refined and shared; a comprehensive client service team stands ready to provide further customization; R&D to enhance and expand services based on client feedback is ongoing and omnipresent.
March 9, 2011
Since the October release of Newsdesk 4 our engineering team have been busy testing, tweaking and generally playing with things under the hood, adding more functionality to make Newsdesk an essential media monitoring tool.
The latest version now offers the ability to chart multiple feeds across all media types:
Charts can be saved and edited from My Content, as well as being exportable in CSV format. Pick from a variety of graph styles, then click and drag your way around the chart to isolate peaks in coverage and discover all the articles on any given day. This capability allows users to compare and spot trends over a wide range of media types, along with the Moreover‘s comprehensive filters and facets.
It is also possible to add charts to your Dashboard, alongside your other important saved feeds:
All in all we are very excited with the way Newsdesk is shaping up, and expect much more to come as we race into 2011 ready to keep pushing ourselves forward! Drop us any comments below or request a free trial here.
December 8, 2010
An independent review of our all-new Newsdesk 4 in FreePint’s November VIP Report reveals that this cutting-edge discovery and sharing service is fulfilling its promise.
In her conclusion, author Penny Crossland summarizes, “Newsdesk4 is a powerful search tool, providing users with links to global and authoritative sources on the web. One of its many strengths lies in the myriad of social media sources it aggregates. Searching is user-friendly and numerous filters result in targeted results – considerably more targeted than any web search engine could produce…The email and newsletter facilities make Newsdesk4 a useful tool for sharing information within corporations.”
Report excerpts confirm Newsdesk 4’s strong performance as a news and social media content search and sharing solution that “appeals to both end-users and experienced business searchers, by using standard search engine facilities and faceted search tools.” Areas addressed include:
Overall functionality and enhancements—
“Newsdesk 4 uses new technology, an improved search engine and incorporates several new features such as increased faceted search capabilities, more filters to refine searches and analytical tools…It is a particularly useful tool for media monitoring, corporate marketing and marketing communications departments and can be embedded into corporate intranets…”
Breadth and depth of social media and news coverage—
“Newsdesk 4’s social media coverage is impressive…news coverage spans numerous industry sectors…According to the vendor around 40,000 online news sources are monitored, however there is an overlap between sources when it comes to sector coverage. Analysed by industry sector, the number of sources is considerably more, reaching around 90,000.”
Global reach and presence—
“Customers are able to search for news from 148 regions, sub-regions or countries…this category also includes major cities… Newsdesk 4’s search facility covers an impressive range of languages.”
“Newsdesk4’s strength lies in its near real-time access to news.”
User-friendly look and feel—
“The Newsdesk 4 interface has an attractive layout and is easy to navigate. Despite a wealth of sources, categories and search facilities, the portal does not feel overcrowded.”
Robust search tools—
“…a relevancy slider, which scores articles against keywords used in a search, allows users to zoom in on the most relevant stories…I particularly liked the ‘refine’ function on the right hand side of the screen. This bar displays results according to 13 criteria, which can be used to further filter results…Advanced Search options…are all intuitive to use and self-explanatory.”
Flexible sharing options—
“At this point it is possible to clip articles to feeds or drag and drop them into feeds. The email button on the results screen allows customers to forward stories on to colleagues…The email tab on the interface enables users to set up and manage email alerts and to create custom newsletters.”
The complete Report is now available for FREE download on our website.
November 23, 2010
Gives users unified portal access to millions of news and social media results daily, cutting-edge faceted search and filtering tools.
Media aggregator Moreover Technologies announces the release of its all-new Newsdesk 4 real-time news and social media discovery, refinement and sharing service. Newsdesk 4 gives users unified portal access to millions of daily news articles and social media posts, and ability to refine results immediately using comprehensive cutting-edge faceted search and filtering tools.
“Users can capture combined news and social media coverage all in one place, then rapidly slice and dice searches in ways that will pinpoint only what they need, and discard the rest,” emphasizes Paul J. Farrell, Moreover Technologies President.
Product Manager Brian Mackie adds, “We’ve focused on the top concerns voiced by clients – ability to easily and rapidly find, process and share information. This SaaS application enables users to drill down fast to the best and most relevant search results, decide if or how to modify them, then share them easily while they’re still fresh and focused on the burning issues of the day.”
Newsdesk 4 previewers have cited ease of use of the Newsdesk 4 dashboard tools, intuitive search capabilities, and fast finding of needed content. Among discussion forum comments are: “…design is real well done,” “…very elegant application,” “…from what I’m seeing, plug and play for us,” and “…you guys are going to do great with this product…It’s a home run.”
Newsdesk 4 meets five major media aggregation aims:
- Provides multiple ways to find relevant content – including faceted search; category filters; source filters; relevance and rank filters, on the fly (e.g., mentions of companies, people, products, events and stock ticker), and pre-canned searches with cross-referencing to enable targeting relevant information without frustrating trial-and-error.
- Unifies the search for both real-time news and social media through a single conduit.
- Captures the depth and breadth of the best read, most highly regarded coverage demanded by the world’s largest companies (2.5 million results daily from more than 1.7 million-plus sources spanning 800 searchable industry categories, 100-plus countries and 50-plus languages).
- Returns clean, spam-free results that have been editorially vetted.
- Offers easy-to-use sharing tools that empower rapid and reliable distribution, including automated newsletters, email alerts and ability to maintain editorial control of feeds shared.
Mackie elaborates, “Search options abound. You can look for headlines, languages, locations, individual sources, and result digests summarized by various criteria which can be further refined. You can conduct very user-friendly Boolean searches. While sophisticated and intuitive, Newsdesk 4 also is simple and straightforward, appropriate for everyone from power users to novices.”
Newsdesk 4’s intelligence-gathering capabilities enhance strategic, tactical and operational decision-making that scales for small and enterprise businesses alike, according to Rossen Roussev, Moreover Technologies’ Vice President, Enterprise Strategy and Business Solutions.
Roussev, former External Intelligence Chief at Royal Dutch Shell, attests that Newsdesk saved his company $5 million in one year, due substantially to consolidating a variety of media monitoring vendor contracts under Moreover Technologies.
He identifies a variety of intelligence-related uses, including ability to: create an early-warning system for threats, identify emerging opportunities, compare performance and sentiments across regions, countries and competitors, refine messaging to help achieve business and communications objectives, and share all pertinent information with the right people through user-friendly distribution channels.
“Newsdesk 4 gives you a myriad of ways to find information you weren’t even looking for – such as negative information that can damage reputation, but has remained off the radar,” Mackie points out.
For more information, contact Brian Mackie, bmackie(at)moreover(dot)com.
October 20, 2010
Hot on the heels of our recent announcement concerning a whopping 390% increase in the number of social media sources we monitor we’re pleased to say ain’t finished there.. This week our social media sources numbered over one million for the first time, grabbing around 1.5m individual posts a day, looking something like this :
We fully intend to keep driving forward not only with our social media sources, but news as well, and ensure we offer the most complete media monitoring solution out there. So thanks to the Team for all their hard work in getting us here and we’re already looking forward to the next million!
June 11, 2010
(image credit TMAB2003)
Great article here from TechCrunch’s Michael Arrington discussing the increasingly complex task of protecting your individual reputation over the Internet. Soon will it be the case that it isn’t just companies who are watching their brand online, but we are as individuals too?
We already hear tales of employees being fired for ill advised postings on Facebook and how we should all be aware of the influence social networks can have on job applications, it would be of no surprise to see our online reputations become even harder to control as social media continues to spread. The TechCrunch article mentions a forthcoming startup best described as a “Yelp for people” that could soon be the hub for such chatter.
The possible implications for this at first seem quite scary… Bad tipper? Have too much “fun” at college? Not treating your dates to drinks? All this, and more, could potentially be online for the world to see with ramifications both professionally and personally. However, the person stood next you at the job interview, or bar, or wherever, will have the same skeletons laid bare on the Internet. In which case perhaps we will all have to adjust to seeing our secrets in the public domain and whilst taking care to do our own personal “brand monitoring” just learn to get on with things?
March 31, 2010
Great article here from the Harvard Business Review on the importance of brand management, especially in real-time, as companies get to grips with the frenetic pace of social media.
Former Harvard professor John Sviokla cites the recent example of a Virgin America flight from LA to NYC, which ended up being diverted to Newburgh, N.Y., due to bad weather, leaving the passengers sitting on the tarmac for four hours at Newburgh. Documenting the whole affair was Kontain CEO David Martin, using his company’s social media iPhone app.
Martin was soon contacted by the Virgin America CEO offering him and his fellow passengers a full refund and $100-per-person vouchers for all.
This is fantastic example of how social media has shifted the power of a brand away from companies and to consumers, by responding swiftly Virgin America were able to retain the trust of their customers and avoid a wider backlash (are you watching United?). Sviokla describes the need for every marketing executive to have a “brand radar system”, always watching and listening to the conversations concerning their brand. And with social media moving so fast, a real-time solution is the only real option.
March 22, 2010
Sifting through news and blogs, as we like to do here at Moreover, we’ve found this great post on the ROI social media on What Was I Thinking? blog. The post gives a great overview of the many facets of social media, the measurements and metrics around it and the value in social media monitoring for your company’s brand.
The post serves as an excellent resource for anyone interested, or yet to be convinced by, the power of social media and the benefits to be gained from a coherent strategy around it.
December 16, 2009