Recently, the biggest issue to cause sleepless nights for the global heads of communications is the pressure from the Risk Department to protect against copyright violations. The challenge is that overall budgets are not increasing to address compliance. Consequently, copyright compliance within a very restrictive budget is the leading issue.
When interviewing global heads of communication, the concerns that surface are:
- “How can I optimize my budget, while being compliant, and still get all the content I need?”
- “How I can share specific global news, print, broadcast and social media worldwide to employees and stay within budget and be compliant?”
- “Is there important content I’m missing out on? And how long can I keep content?”
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Leave a Comment November 5, 2013
Today’s post is a contribution from Sales Executive, Ryan Williams.
Well folks, the 2013 MLB season is almost over. The Boston Red Sox and the St. Louis Cardinals are battling it out to become World Series Champs; which, as a Baltimore Orioles fan, is pretty disheartening. However, as some of us continue to cheer and others can only wait for next season, we can all agree that the game of baseball drives home valuable business insights. Let me explain one of those in more detail.
Baseball teams need to communicate effectively by relaying the right information, to the right people, at the right time. For example, coaches relay signs to hitters; catchers relay signs to pitchers. If this information is miscommunicated, then there is bound to be a failure in the execution of a pitch or offensive situation, which makes for some pretty ugly baseball.
On top of that, the competitor is trying to steal signs to get as much of a competitive advantage as possible. Most people would consider this being resourceful (If the other team is going to tell you what pitches are coming, wouldn’t you want to know?). However, don’t make it too obvious or else this could happen.
In business, we consider “stealing signs” a way of analyzing your competitive landscape. If there is free, public information out there, then we should have access to it to make better decisions. However, not every sign actually means something. So, if the whole purpose of giving signs is to share the RIGHT INFORMATION, to the RIGHT PEOPLE, at the RIGHT TIME, how do we filter out only what is actually relevant?
Let’s break this down:
THE RIGHT INFORMATION – People want access to all available information and content, but they don’t have time to actually go through it all. They need to filter through the noise to know what is being said about them, by whom, about what, and at what time. They want the functionality of an automated system, yet the ability to manually curate specific content when needed.
THE RIGHT PEOPLE – Who needs to be aware of this information so that they go execute the game plan? For example, the catcher needs to relay the right sign to the pitcher, but not the left fielder. In an organization, every stakeholder needs to be on the same page about the direction of the company, as well as, where they stand in the competitive landscape. The fastest way to the top, however, is to deliver the right information to the key decision makers.
THE RIGHT TIME – Some say that timing is everything. In baseball, a hitter only has fractions of a second to recognize the pitch and commit to swinging, or not. In today’s world, people want near real-time results. If a breaking news story written today is not discovered until tomorrow, how can a company actually stay ahead of the curve?
Whether you work in communications, marketing, or the knowledge and research center, there is a need to find the right information and distribute it to the right people, at the right time. With today’s emphasis on convenience, people want a way to search on a topic across all media types, identify the relevant sources, people, companies, and trends, and then allow you to distribute only what matters to the people who matter most; ALL in ONE platform. That’s exactly what the people at Moreover Technologies have built with their Newsdesk platform.
Tell us about you! How do you gather the right information today?
Leave a Comment October 30, 2013
This week when you log into Newsdesk, you will see the Coverage tab has been replaced by a new Sources tab. These changes provide a new way of exploring content inside of Newsdesk.
Inside the Sources tab, there are several methods for finding specific sites and exploring various sources available for searching.
Verify Newsdesk’s coverage of a single source by searching by name or URL
Explore using the new Sources Refine Panel based on criteria such as location or language to get a specific, sortable list of sites.
Discover new sources that apply specifically to you; whether they’re Japanese trade publications behind paywalls, or Spanish language blogs posted in North America.
Easier Searching with Source Lists
Create source lists to make managing searches easier. These lists can be used to limit the search to selected sources or as a blacklist to remove unwanted sources.
Include one source list while excluding others. For example you could run a search over selected industry sources, but exclude a list of competitor sites.
The Source lists created by one user can appear for all users in a Newsdesk account. One user can be assigned to create source lists for all users, or the option to create a source list can be opened to everyone.
Give each searcher exactly what he or she needs. One can use saved source lists in their searches, while another has the Sources tab available as a reference tool.
Contact ClientServices@moreover.com to discuss which configuration is best for you.
Leave a Comment September 27, 2013
Today’s guest post comes from Moreover Director of Account Management, Roger Steele
For those of you who use the Newsdesk “Refinery” (the Refine Panel to the right that shows data about top mentioned companies, people, stock tickers, source info and much more), are you realizing its hidden power? Most of us search for what we think we want to find, such as: [“ice cream” AND (chocolate OR vanilla)], to find all those articles that discuss our favorite flavors of that frozen delicacy. But (insert drum roll) the Refinery helps us find important data that we didn’t know to look for.
Let me give you an example. You’re a high-powered financial analyst who’s tracking what’s going on with your top client, Ben & Jerry’s, and reading all the news about what’s happening at their company. Then, you glance at the Refinery and click on the Company refine option to expand the results there. You see that Apple (the company, not the fruit) appears in the list and when you then expand the Person refine option, you see both Tim Cook and Steve Jobs listed. You click on and select: Apple, Tim Cook, and Steve Jobs, and click Refine. Lo and behold, you see blog posts that discuss the late Steve Jobs’ not-so-well-known dream of a line of apple-flavored ice cream treats to supplement that sketchy technology business he used to run — and that Tim Cook (the newer CEO of Apple) is poised to acquire Ben & Jerry’s to make Steve’s dream a reality.
OK – that’s all made up – but the Refinery does help you uncover all that information you’d never think to look for by drilling down a bit in the results to easily mine it. You can then click “Save As” (perhaps naming it Apple iCecream to keep the “i” branding intact) and begin to monitor this new topic, while retaining your original Apple search. And maybe you should pick up some Ben & Jerry’s stock along the way – adhering to SEC rules, of course…
Leave a Comment September 18, 2013
… harvesting 1,873,059 news articles in one day.
Leave a Comment September 13, 2013
We’re always striving to improve the experience of new users and people who are trialing Newsdesk. Our sales and client service reps are available to help new users get started, but we’ve decided to take that one step further. In the next week, select users will be testing our new tutorials covering the following functionality:
- Setting up your first search and adding those results to your custom dashboard
- Building an advanced search using filters to focus and refine your results
- Creating a basic email alert leveraging your advanced searches
- Developing a newsletter and template, ready to be broadcast to key people at your company, your clients, and more
- Using our suite of analytic tools to create charts and graphs to examine results
Here is the opening screenshot from the first tutorial:
Click Image to Enlarge
We’re excited to introduce these tutorials and help new clients get off the ground as fast as possible. If you are interested in learning more about Newsdesk and becoming part of our test group, please send us an email.
Leave a Comment September 5, 2013
Despite social media getting the lion’s share of attention these days, online news has never been more important. The Guardian recently reported more than half of Britons get their news from online sources:
2013 marks the first time that the majority of adults – 55% – have used the internet to read or download news from sources including newspapers and magazines, broadcasters such as the BBC, or online-only websites such as The Huffington Post, according to a report on how British households use the internet, published by the Office of National Statistics on Thursday.
The popularity of digital consumption has surged since 2007, when only 20% of adults used the internet to access news content, due to factors including the Apple-led app revolution, the proliferation of smartphones and tablets and the spread of high-speed internet services across the UK. In 2012 the proportion of adults reading news online was 47%.
Checking online content on the move has become a staple of UK life, with more than half (53%) of adults accessing the internet using a mobile phone, almost double the 24% who did so three years ago.
Effective news monitoring is essential to keeping up with influential stories that are resonating with people today.
Leave a Comment August 29, 2013
Amazon founder Jeff Bezos purchased the Washington Post last week, sending ripples through the the news industry. Bezos has not publicly announced his intentions for the purchase and speculation is running rampant.
Bezos is famous for chasing long-term profits with Amazon.com and people are wondering what the long play is here?
Jeff Bezos has an amazing knack for understanding and disrupting traditional value chains, especially around books. He’s used that insight to transform bookstores, Web hosting and reading in ways that make those industries simultaneously more valuable and less costly to produce.
Newspapers need that, and The Washington Post needs it badly.
Bezos is a long-term investor in a world of shortsighted speculators. Has he bought The Washington Post because he sees something amazing possible in the world of serious journalism?
That is the $250 million question.
Alan Mutter, a former journalist and current Silicon Valley CEO has this to say about the deal:
“If he’s successful and The Post becomes bigger, richer, has a bigger audience, has more revenues, can hire more writers, can create more content, can touch more lives in more meaningful ways, then he’s not catching a falling knife,” Mutter says. “He’s grabbing an important brand that’s bigger and more important than it is today.”
Whatever happens, it should be an interesting ride.
Leave a Comment August 14, 2013
The trouble started with Google’s distribution of content snippets from these German publishers. Legally, their usage is covered by Leistungsschutzrecht ancillary copyright law. Rather unhelpfully, the law does not clearly specify what a snippet is.
Google flipped things around by making publishers opt in to distribution through Google News.
Publishers’ continuing consent to being aggregated by Google News is something of a departure from [their] recent lobbying stance.
Since last year, some major German news publishers have been rallying against what they saw as an infringement of copyright: the aggregation of story headlines and snippets by Google News. Publishers (including Axel Springer) argued strongly that Google’s aggregation practice was essentially stealing, and if the search company wanted to continue to aggregate their news content, it needed to pay them to do so.
Because of the lobbying, the German government passed a law earlier this year that regulated the so-called use of ‘snippets,’ essentially saying that aggregation services such as Google could continue to use publishers’ headlines and snippets for free, but if they used any more content, then [the] company would have to pay.
Not all German Newspaper companies have gotten on board. Rhein-Zeitung, one of Germany’s oldest online news sites has so far declined.
What do you think about Google selectively making a group opt in to its services? Let us know in the comments.
Leave a Comment August 8, 2013
Mining Newsdesk for Data
This past weekend, super hero fans received some exciting news at the 2013 San Diego Comic Con; the next Superman movie will feature fellow caped crusader, Batman. Both Batman and Superman have had an on-and-off again rivalry and in that spirit, we looked into Newsdesk to see who’s won the battle for the people’s hearts.
In the run-up to the announcement, Superman had the edge in international news coverage, though it was close.
Since the movie was announced, Batman has edged out Superman in overall news coverage by 10 percentage points.
This is just one example of the kind data that can be tracked in Newsdesk using simple keyword searches. From here you can create a daily newsletter to see charts of coverage and read the latest news from your inbox.
Drop us a line to see how we can help you track coverage of big announcements.
Leave a Comment July 26, 2013