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By Mark Denn, Managing Director, Moreover
In the Business Dictionary, silo mentality is defined as “a mindset present when certain departments or sectors do not wish to share information with others in the same company.” Take this a step further and you have the actual silos themselves. An information silo, according to Wikipedia, is “an insular management system incapable of reciprocal operation with other, related information systems.”
While most people think of silos of internal company information, just as often there are silos of external news and information. For example, your marketing team may monitor Twitter and Facebook feeds but may not keep a close eye on local newspapers or foreign TV broadcasts for company mentions. Here’s the problem with this. Instead of getting the whole story about brand awareness, the competition, market changes, customer sentiment, and more, silos of media news and content limit access to snippets of information from certain sources or news types only.
With media silos, chances are good that you and other people in your company are missing valuable insight that comes from having the entire big picture available for analysis.
The Rise of Media Silos …
Silos don’t happen overnight. Media silos grew over time as groups sought out ways to get the news and content that is important for their particular function of the business. For instance, marketing may have a platform for monitoring social media information. Maybe product management has a platform or service that helps them size up the competition. Perhaps the press relations department uses a different service for looking at media mentions for the company, and so on.
The result is multiple, siloed platforms or services that effectively prevent or discourage different groups from sharing and correlating information freely with each other. Silos make it difficult to accurately measure the impact of campaigns and messages, or analyze your online reach, brand visibility, share of voice, sentiment, and more.
And the Fall
Many companies are starting to realize the negative impact of silos of external information and are seeking out an alternative. Centralizing your external information into one platform effectively knocks down these silos. With one comprehensive source for global news, social media, print, and broadcast, information can flow across and up and down, within departments and to the broader company. Not only will everyone have the whole picture instead of misleading snippets, but a central platform can help eliminate turf wars and foster collaboration, while saving your company money as you consolidate and eliminate redundant services.
What to Look for
Not all media monitoring platforms offer all the media types, languages, news sources, or industry categories that are important for your business. When looking for a new media monitoring platform, look for comprehensive, global coverage and a robust set of tools that help you automate the curation, analytics, and distribution of relevant external information and insight. That way, you’re not only knocking down the silos, but enhancing the accuracy, productivity, and effectiveness of the people in your company who rely on access to external information.
Watch our short video > Hear how Moreover’s single platform across all media gives you a near-real time picture of what the market is saying for decision-making.
August 13, 2014
Powered by Moreover Newsdesk
Nearly half a million World Cup articles have been analyzed in Newsdesk. Currently, the biggest story is Luis Suarez and his bite. Suarez is dominating the media; here is a comparison of his media coverage versus coverage on all the teams with matches today.
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Most Talked About Player:
Luis Suarez is by far the most mentioned player. It’s interesting to note that only 2.5% of articles mentioning him are tagged as having positive sentiment, which is extremely low.
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Worldwide Coverage Map:
World Cup coverage is expanding beyond the initial countries. Newsdesk is now picking up articles coming from several more African and European countries.
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:
Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources
June 25, 2014
The Oscar Pistorius trial has dominated the media for several months. Every word said, every person mentioned, and every product involved has been covered extensively. DDI Africa, a Newsdesk reseller in South Africa, has followed the trial from the start. As a result, DDI has gained widespread exposure in 180 articles, 52 radio stations, on television with two main networks, and extensive online coverage.
Tonya Khoury, Managing Director at DDI, shared how they were able to get all of this coverage. She devoted hours every day to finding new angles to cover to keep publishers and readers engaged, providing them to journalists, and feeding content to social media sites. Every morning and some evenings, daily stats were sent to a growing list of contacts.
At the beginning of the trial, DDI reached out to the four main publishing houses who own most of the channels in South Africa. The first publisher to pick up her stats asked Tonya to read them each morning on the radio show set up to cover the trial. Listeners quickly contacted DDI for more information, so they began emailing stat update articles once or twice a day. One of their articles compared the amount of coverage of the Oscar Pistorius trial and the World Cup. This comparison caught the attention of the Associated Press and they picked up the story.
Two charts DDI sent to journalists on March 18th. The first shows that during the past 24 hours of world news Oscar was bigger than the Malaysian Airline Missing Plane, the World Cup, and news about the Crimea. The second is a Heat Map showing global distribution of the “Trial of the Decade” coverage. Click each to enlarge.
The rest, as they say, is history. Tonya and DDI have seen their brand awareness skyrocket as they discovered interesting angles within Newsdesk and then fed them to the media. DDI is now transitioning their Oscar coverage into mainstream news, and continues to provide unique twists on the stories journalists are already writing about. Moreover is excited to see the next evolution in DDI’s creative use of Newsdesk.
May 28, 2014
Just last week, we noted that the Software & Information Industry Association (SIIA) had restructured their anti-piracy division to combat copyright infringement. Now, they’ve unveiled the details of their new compliance initiative “aimed at ensuring that companies who are copying, distributing, posting, and using their content are properly licensed.”
The SIIA has launched a widespread educational campaign to get the word out to companies globally about the program. They’re also offering a short grace period to allow companies to remedy copyright violations and obtain the proper licenses to use and distribute content.
If your organization uses and distributes published content, make sure you are fully aware of the latest changes. Read the SIIA’s detailed post on PR Week.
April 2, 2014
The fair use of online intellectual property has been a well-publicized topic for many years, with conflicts arising between publishers and consumers. To help publishers protect their proprietary content, the SIIA (Software & Information Industry Association) recently announced the formation of its Intellectual Property Protection (IPP) division.
The SIIA is well known for its efforts to protect, promote, and inform the software and information industry. The renaming and larger scope of the association’s anti-piracy unit are evidence of a renewed commitment to ensure compliance. Through the IPP division, the SIIA will increase its efforts to investigate and resolve the illegal use of publishers’ online and offline content.
Publishers’ rights to compensation for their unique content have resulted in more lawsuits to protect it. Companies and end users are required to differentiate between content available for fair use and content that requires a license. The SIIA is working to ensure that publishers get paid for their content, and encourages companies to work with them to identify and protect licensed content. When the SIIA’s IPP division identifies a compliance violation from a corporation, it will take steps to resolve the violation, including litigation on the publisher’s behalf.
For more information about the SIIA IPP Division, click here.
February 24, 2014
Here at Moreover, we’re focused on not only bringing you the news and information you need, but making it as easy and productive as possible to use. Check out these three recently added capabilities designed to save you time and improve your Newsdesk experience.
If you’re a tablet user, you’ll like this: we’ve optimized the Newsdesk experience for you, including a streamlined feed reader and news search. There’s more: the new tablet view can also be “skinned” with a theme to match your corporate brand. Contact Client Services to create a theme for your company.
Have you noticed a new button when you view articles? The new Read Later button lets Newsdesk desktop and tablet users save articles to a special folder for reading later. Just click “Read Later” on any article to save it in a new feed called Read Later.
New enhancements to the Newsdesk Broadcast player let you edit (clip), download, and save TV and radio clips to your local computer. Now you can search, view, edit, preview, and download the exact reference point of interest – great for pinpointing a specific segment so that other users don’t need to view the entire clip. Plus, we’ve improved text highlighting and performance, and added viewership/audience information that can be used for media analysis.
While the new player is available now, the editing/downloading functionality will be available in the first quarter of 2014. If you’re interested in piloting the edit and download functionality, please contact your Moreover account manager.
January 8, 2014
Black Friday has grown from a largely American shopping event to one that is celebrated in multiple countries around the world. To provide a glimpse of its popularity, here is a graph from Newsdesk’s analytics, without US media coverage, focusing on other countries over the last 7 days:
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While this looks like some good media coverage, especially over just one week, check out this graph, which includes the US:
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Americans love their Black Friday, and the news and social media mentions certainly echo that. So what are they shopping for? Here is a word cloud with some of the most popular products being talked about:
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Do you see anything in there that you plan to buy?
November 27, 2013
It’s been 18 months since FreePrint looked at Newsdesk. This month’s new review highlights the significant changes and improvements made to the product.
“Newsdesk has evolved from a news aggregator into a collaborative current awareness tool.” FreePint reviewer, Penny Crossland, calls the award-winning solution: “Valuable for the enterprise. End-user friendly and sophisticated….highly recommended.”
November 21, 2013
We’re always striving to improve the experience of new users and people who are trialing Newsdesk. Our sales and client service reps are available to help new users get started, but we’ve decided to take that one step further. In the next week, select users will be testing our new tutorials covering the following functionality:
- Setting up your first search and adding those results to your custom dashboard
- Building an advanced search using filters to focus and refine your results
- Creating a basic email alert leveraging your advanced searches
- Developing a newsletter and template, ready to be broadcast to key people at your company, your clients, and more
- Using our suite of analytic tools to create charts and graphs to examine results
Here is the opening screenshot from the first tutorial:
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We’re excited to introduce these tutorials and help new clients get off the ground as fast as possible. If you are interested in learning more about Newsdesk and becoming part of our test group, please send us an email.
September 5, 2013
A topic that has been growing in popularity is “crypto-currencies” with the most common of these being Bitcoin. Bitcoins are a digital currency that are bought on an exchange and then used to anonymously buy and sell goods online. If you haven’t heard of them, check out this video.
Bitcoin’s pricing has proven to be very volatile. For example, on April 10th the exchange rate of one Bitcoin dropped from $230 to $165. With a 28% plunge in just one day, wouldn’t it be useful to see if there are any indicators of whether Bitcoin will rise or fall over the next days? To get some insight, we pulled data from our media monitoring product, Newsdesk, into Excel and matched it up against historical data for Bitcoin’s exchange rates.
Unlike gold or a publically traded stock, Bitcoin’s pricing is not tied to any physical assets so it is vulnerable to fluctuations not normally seen in stocks.
Digging deeper with Newsdesk, we wanted to see how much the media’s hype about Bitcoins seemed to impact its price. As the graph below shows, trading volume seemed to lag after media mentions. This makes sense since a lot of the people using Bitcoins aren’t necessarily professional traders, so there is a disconnect between the information available and the market’s pricing; often a full day lag from media mentions to a spike in volume.
As shown here, simply using media mentions to determine the increase or decrease in Bitcoin’s exchange rate is an imperfect model.
As we move forward in an increasingly digital world, it will be interesting to see what role Bitcoins continue to play; whether they will be considered an investment or simply someplace to flee when traditional currencies have problems. Until then, if you’re a Newsdesk user and want to follow Bitcoins, or to delve deeper into your company’s online mentions, here is a simple way to download an analytics feed:
- Click the Search Tab
- Click New Search
- Select News only
- Search term: bitcoin*(* is a wildcard that searches for bitcoin, bitcoins, etc)
- Default search settings: English only, 60 days, all languages
- Click Analytics Tab
- Line graph, 60 Days by Day
- Drag Bitcoin feed over, Click “View Analytics”
- Download -> Feed Statistics (Excel)
For the examples in this post, we copied the Bitcoin trading data from here and put it together with the exported Newsdesk coverage in Excel. Excel allows us to easily dig through both sets of data to identify any hidden trends we wouldn’t see otherwise.
Can you think of any topics you’d like us to mine for in Newsdesk?
May 14, 2013