Filed under: publishers

Moreover and NewsRight Officially Come Together

NewsRight logoRecently, we brought the NewsRight brand into the Moreover Technologies fold, reinforcing our commitment to providing seamless access to the high quality content our customers rely on.

Moreover Technologies has been closely aligned with NewsRight to meet the demand for trusted content from news publishers. With NewsRight joining the Moreover family and in conjunction with partner BurrellesLuce, there is now a single, consolidated go-to source of licensed content available.

Moving forward with one catalog will make online content licensing, tracking and distribution far easier for our clients. We are pleased by the vote of confidence from the 29 publishers/owners in the NewsRight catalog.

Our value and service grows with these changes:

  • The NewsRight name and logo will be rolled into Moreover Technologies

  • The Moreover / BurrellesLuce Metabase Premium service, featuring full access to premium licensed content, will be renamed NewsRight

We look forward to continuing to serve our clients in the years to come with a focus on compliance with publishers. Please contact Client Services if you have any questions.

Leave a Comment May 8, 2013

Court Ruling Changes the Media Monitoring Landscape

all rights reservedLast week, a US Federal Court ruled in favor of the Associated Press in their lawsuit against media monitoring company Meltwater. We have written previously about BurrellesLuce filing an amicus brief and reactions around the web.

At stake is the definition of “Fair Use” as it relates to content published online. It has ramifications for the business models and legal strategies of publishers, as well as media monitoring companies and their clients.

Jeff John Roberts at BusinessWeek summarizes how the court arrived at its judgment (links in the original):

To decide if something is fair use, courts apply a four-part test that turns in large part on whether the defendant is using the copyrighted work for something new or unrelated to its original purpose. Famous examples of fair use include a parody rap song of “Pretty Woman” and Google’s display of thumb-size pictures in its image search. In the AP case, however, Meltwater’s fair use defense failed.

Judge Cote rejected the fair use claim in large part because she didn’t buy Meltwater’s claim that it’s a “search engine” that makes transformative use of the AP’s content. Instead, Cote concluded that Meltwater is more like a business rival to the AP: “Instead of driving subscribers to third-party websites, Meltwater News acts as a substitute for news sites operated or licensed by AP.”

Cote’s rejection of Meltwater’s search engine argument was based in part on the “click-through” rate of its stories. Whereas Google News users clicked through to 56 percent of excerpted stories, the equivalent rate for Meltwater was 0.08 percent*, according to figures cited in the judgment. Cote’s point was that Meltwater’s service doesn’t provide people with a means to discover the AP’s stories (like a search engine)—but instead is a way to replace them.

The judgment also points to the amount of content that Meltwater replicated. Whereas fair use allows anyone to reproduce a headline and snippets, Cote suggested Meltwater took “the heart” of the copyrighted work by also reproducing the “lede” and other sentences:

“A lede is a sentence that takes significant journalistic skill to craft. [It shows] the creativity and therefore protected expression involved with writing a lede and the skill required to tweak a reader’s interest.”

How the ruling affects publishers

Publishers and media monitoring companies haven’t always worked together and this is going to change. Newspapers are needing additional revenue streams and the clients of media monitoring outfits have been a neglected source of money.

Publishers are going to have to work together to exploit this income source. To an end user tracking mentions of their company or attempting to do competitive analysis, it is quite a lot of effort to piece together a total national or international catalog of licensed sources. Media monitoring companies are the natural connection between publishers and end users.

This court decision gives content publishers a strong position in this partnership. Companies that try to get around their wishes have this legal precedent working against them.

You’re a Media Monitoring Company (MMC), now what?

As I alluded to above, the key to survival is acquiring licenses to monitor and distribute content from publishers. This will protect you from legal actions like the Associated Press took against Meltwater.

Groups like NewsRight and companies such as BurrellesLuce in cooperation with Moreover Technologies have developed one solution, Metabase Premium. Before the dust settles, others will likely emerge, as well.

Whatever you do, complying with the publishers’ wishes is key. Some are satisfied with the value of MMC’s driving traffic to their sites. Others, like in the Meltwater case, see it as an infringement. Protect yourself and your clients.

You’re a client of a Media Monitoring Company, are you protected?

While this lawsuit has defined some parameters of Fair Use, what’s less clear is what happens if you are distributing content without permission from the publisher. Ask the company that you’re using if they have licenses for the content that they are distributing to you. Make sure that you are protected from lawsuits yourself.

What does the future hold?

I’ll leave you with the words of Corynne McSherry, director of intellectual property at the Electronic Frontier Foundation, which opposes the ruling:

“What we’re going to see now is a lot of litigation over what is a legitimate search engine or not,” said McSherry, whose organization filed an amicus brief backing Meltwater. “I think this opinion muddies the water.”

*UPDATE: These click-through stats refer only to the 33 articles being disputed and not to the rates of the services as a whole.

Leave a Comment March 29, 2013

NewsRight & Moreover Technologies Announce Content and Data Analytics Licensing Agreement

We are pleased to announce an exciting new partnership with NewsRight  the digital rights and content licensing organization based out of New York.

This first-of-its-kind agreement introduces a new model for aggregated use of news content published on the web, ensuring reliable, rights-cleared news content for customers, while licensing the intellectual property rights of hundreds of publishers. In addition, the NewsRight partnership opens the door to new, previously unavailable media metrics directly from publishers.

We are genuinely excited about the NewsRight deal – it represents a significant step forward in aligning the interests of publishers and the users of the content, as the publishing industry continues to evolve.

We’ll be sharing more details in the weeks ahead.

If you have any questions in the meantime, please reach out to your account manager who will be happy to assist you or if you are not a client contact for more details.

You can read the press release here:  NewsRight & Moreover Technologies Announce Content and Data Analytics Licensing Agreement

Let us know what YOU think about this groundbreaking agreement!

Leave a Comment March 14, 2012

Moreover’s Newest Addition – Magali Rolandez

Moreover is happy to have brought on board Magali Rolandez, our new Director of Publisher Relations. Read all about her!

Leave a Comment July 19, 2011

The Times they are a-chargin’

Posted by Zak G

After much talk and speculation today is the day when the New York Times paywall finally goes live – well, that is unless you live in Canada where you were lucky enough to see it implemented last week.  The trend towards paywalls is a one that has been a bit of hot topic in the industry for most of last year and now, with the NYT taking the plunge, it is worth exploring some of the comments out there on the issue.

Maybe the first voice to consider is that Martin Nisenholtz, NYT Digital Czar, speaking with Peter Kafka of MediaMemo.  Nisenholtz implies he isn’t expecting the majority of readers to become paying readers, just the plan is to convert a minority of heavy users into subscribers, with the intention of remaining a “very very large player” on the Web.  With ad revenues on the increase, in the UK at least, then perhaps the NYT are attempting to find a “third way” between paywall and free access?

Two other articles that really caught our eyes are these from Fast Company and Harvard Business Review, both looking a bit deeper at paywalls and the potential thought processes behind them for consumers.  With Web, iPad, and Web plus iPad options now available, not to mention the 20 free articles each month, who knew paywalls could be so cognitively taxing?!

Finally, paidContent have put together this handy comparison chart of how the biggest US newspaper paywalls match up:

What are your views on paywalls?  Will you, or do you, subscribe to any? Let us know below.

Leave a Comment March 28, 2011

News publishers feed into Daily Deals

One of the major Web success stories of the past 12 months has been the rise and rise (including a $6bn Google snub late last year) of Groupon, and other similar deal-of-the-day type sites.  With the huge buzz and demand for these sites seemingly set to continue we are now seeing a flurry of publishers joining the phenomenon by partnering with the deal-of-the-day sites or creating their own in-house versions.

In the States both McClatchy and Media General have teamed up with Groupon to offer localised daily deals, the NYT have their own TimesLimited and now Hearst have a white label agreement with Analog Analytics to offer similar local deals.

European publishers aren’t too far behind as the Telegraph, DMGT, Archant, and Axel Springer are all moving into the group buying space, with rival publishers surely not too far behind.

Of course, as the home of content aggregation, the team here at Moreover are busy working away on a “one stop shop” for all the deals in your area, so if you’re interested in receiving one of our free daily alerts for all the deals where you live then get in touch below!

6 Comments March 22, 2011

Making the news in 2011

As we take our first steps into the new year here is a great Mashable article you may have missed over the festive period.  Vadim Lavrusik has written a piece exploring some of the trends we may see in news media over 2011.

The past year saw the worlds of news and mobile collide, as the iPhone and iPad both grew in market share, the article in particular cites the innovative apps from the Washington Post and CNN, both integrating a social media element to them taking them beyond the realms of traditional news.  From here the article predicts a further grow in mobile applications, but a greater focus on social media as the social web continues to change our online experience.

Beyond social and mobile, the article also looks at the influence of WikiLeaks, the M&A climate, location-based services and the future of news syndication.  But for the full low down, read the full article here.

We’d love to know your musings and thoughts for the upcoming year, either on news or further afield.  If 2010 was the year of Facebook, can we expect more of the same in 2011?

Leave a Comment January 7, 2011

Print’s passing predicted

An Australian-based futurist, Ross Dawson, has boldly predicted the demise of newsprint across the globe, starting with the end of US newspapers around 2017 and then gradually lessening in significance in 52 countries by the year 2040.  The graphic shows it all quite neatly.

So what will drive this downfall?  Dawson predicts newsprint will be replaced by mobile devices, tablets computers and the advance in technology of lightweight digital papers.  We’ve already seen that e-editions of newspapers are rising quickly, but quick enough to see the end of newspapers as we know them in the UK and US by the end of the decade?

Leave a Comment November 1, 2010

Pew Research sees online news flourish

The Pew Research Center, a US Think Tank based in Washington D.C., have published a report into how people are consuming news showing a shift from print to the Web.  This follows up an earlier Pew study we blogged about back in February, examining the relationships between youngsters and online behaviours.

With the decline around traditional media being widely reported, it seems that the digital world is more than capable in filling those gaps.  Around a third of participants went online for news, which is slightly higher than those reading it in print and the same numbers as news radio, however if you broaden that to include mobile, email, and social media then the figure rises to 44% of Americans getting their news digitally.  Of course I fully expect the Moreover iPhone sport news app to be making up a healthy proportion of that number..

The table (left) breaks it down nicely, illustrating the general upward trend for digital content and the more mixed curves for traditional media, television still being our chief source of news.  As much as anything else a report like this shows how we are now consuming information from a wealth of differing outlets – 36% of Americans reported getting news from mixed sources, compared with a marginally higher 39% relying solely on traditional.

Overall this can only be a good thing for users and publishers, as we are offered more ways to consume news and as such have increased our time spent with the news.  Check at the full report here at Pew Research, and let us know below in the comments how you see the shift in media consumption patterns affecting the ways you read the news.

4 Comments September 14, 2010

Moreover helps drive UK newspaper traffic

Great article here from paidContent:UK analysing where UK newspaper websites get their traffic from, and coming in at number five, in terms of driving traffic, is the BBC with its Moreover-powered Newstracker service.

UK Newspaper Website Visitors
UK Newspaper Website Visitors

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The figures look even more favourable for Moreover/the Beeb when you look exclusively at the UK numbers, putting search engines aside the BBC becomes the number one referring site for the British press driving over 1.2 million UK clicks in April of this year.

With the BBC determined to continue this trend, becoming a “window on the Web” and see its rate of referring click-throughs double by 2012, this is a great example of how aggregators like Moreover can work with and serve the publishers for a common good.

Leave a Comment June 30, 2010

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