Filed under: news
In 2011, The Grey Lady made waves by introducing its paywall. It received its share of praise and criticisms about its long term viability, ability to pay the bills, and potential alienation of its readership. Recently, several major US papers have followed the Times’ example by erecting paywalls of their own. Papers are plugging the gaps in their systems and the leaky paywall itself may become a thing of the past.
The Washington Post is the latest of the big papers to consider going behind a paywall. Rather than following the “charge first and ask questions later” strategy of some other sites, it is actively gathering information from its users beforehand. In preparation for its imminent block, visitors are being polled on:
- How often they read the site.
- What other sites they read,.How much would they pay?
As the Washington BizJournal reports:
There were three options… seven-day delivery and unlimited Web access for $24.95 a month, unlimited Web access without a print subscription for $14.95 a month, and Sunday delivery plus unlimited Web access for $7.95 a month.
The Boston Globe previously allowed visitors from Social Media sites to read 5 articles per month before requiring a subscription. That number has now dropped to 2 articles per month.
This change only affects the BostonGlobe.com site. They still maintain their free Boston.com site, which contains less content.
Globe spokeswoman Ellen Clegg says, “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content.”
New York Times
The Paper of Record has knocked off one way of getting around its paywall. Visitors can no longer trim the URL to avoid triggering the pay warning. This was the easiest and most common method of avoidance, though several more still remain.
Spokesperson Eileen Murphy says that keeping these venues of free access open is a feature, not a bug:
When we launched our digital subscription plan we knew there were loopholes to access our content beyond the allotted number of articles each month. We have made some adjustments and will continue to make adjustments to optimize the gateway by implementing technical security solutions to prohibit abuse and protect the value of our content.
What Does It Mean?
Paywalls seem to be where the online news industry is heading, at least for now. These three papers have different methods of going about it:
- WashPo: Getting feedback on various payment plans before proceeding.
- Boston Globe: Offering a free option and a superior paid option with few leaks.
- NYT: Making the paywall leaky to get users acclimated before clamping down.
Opinions run strong on which method is best, or if paywalls are a viable long-term solution for monetizing online news. I think that DigitalFirst’s John Paton’s words of caution are appropriate for those of us on the outside. We should be humble in drawing our conclusions:
[E]motional arguments over what something is worth in a market economy is a near worthless waste of time at the expense of finding real solutions to the problem.
What other paywall strategies have you seen?
February 22, 2013
Metabase Premium is a turnkey solution for providing full access to premium, licensed content. Designed for the needs of media monitoring and evaluation (MME) companies, Metabase Premium is a copyright-compliant media monitoring service that makes it easy, seamless, and cost-effective for MMEs to provide their clients with full access to licensed content, including paywall-protected content from publishers such as The Associated Press, Hearst, and The Dallas Morning News.
Read more about it here.
September 25, 2012
This week we have been exploring how the top Olympic sponsors having been benefiting from their advertising budget. As a change of pace, today we’ll be looking at how Moreover Technologies is powering coverage of the Olympics through the BBC website.
The British Broadcasting Corporation(BBC) has some of the best Olympic coverage in the world and Moreover Technologies, Newsdesk and Search Engine Toolkit, help provide value to the BBC visitors.
There are 3 levels of Olympic coverage offered through the BBC website:
Every country has their own news page, listing key facts, records, medal counts, and more. The “Around the Web” news is powered by Moreover and is a part of every country’s page.
Great Britain’s page:
Just like countries, each sport being showcased in the Olympics has its own dedicated page. Moreover’s tools allow the “Around the Web” section to be populated with relevant news with minimal manual intervention.
A portion of the swimming page:
Top individual Olympians also have their own pages supported by Moreover’s news. Hundreds of pages at www.BBC.co.uk showcase how information can be automatically displayed using a robust taxonomy to create value for visitors.
“Around the Web” section for Tony Martin:
What has been your go-to source for Olympics coverage?
August 1, 2012
On Wednesday 4th July, Moreover will be making a change to the way in which News article extracts are presented in the Newsdesk and Search Engine Toolkit products.
Currently the extract appears in non-paragraphed format within the source code of any RSS, TSV, Atom, or HTML feed that is using News content. Starting on the 4th of July, paragraph breaks will be included (where present) in the text of the extract.
Please note that all other media types which make up our Social Media coverage (Blogs, Comments, Social Networks, Forums, etc.) already output in this format.
We do not expect there to be any issues for our clients as a result of this change, but if you have any questions about this upcoming update, please contact your Client Services Representative.
June 29, 2012
We are pleased to announce an exciting new partnership with NewsRight the digital rights and content licensing organization based out of New York.
This first-of-its-kind agreement introduces a new model for aggregated use of news content published on the web, ensuring reliable, rights-cleared news content for customers, while licensing the intellectual property rights of hundreds of publishers. In addition, the NewsRight partnership opens the door to new, previously unavailable media metrics directly from publishers.
We are genuinely excited about the NewsRight deal – it represents a significant step forward in aligning the interests of publishers and the users of the content, as the publishing industry continues to evolve.
We’ll be sharing more details in the weeks ahead.
If you have any questions in the meantime, please reach out to your account manager who will be happy to assist you or if you are not a client contact firstname.lastname@example.org for more details.
You can read the press release here: NewsRight & Moreover Technologies Announce Content and Data Analytics Licensing Agreement
Let us know what YOU think about this groundbreaking agreement!
March 14, 2012
Thank you to PSMG (Professional Services Marketing Group) for the article mention in their January publication of the Professional Services Management Guide.
Our own Fareita Udoh discussed how many companies operate in a complex media and information landscape and are dependent on a large number of information outlets for media content such as content aggregators, press monitoring agencies and free media tools. Read how Moreover Technologies offered Bond Pearce LLP the ability to easily create and configure customized RSS news feeds from editorially controlled sources … Click here to download
January 18, 2012
Our thoughts go out to those injured in the recent bombing in Norway.
Explosion rocks central Oslo, Norway PM’s office
The cause of the blast was unknown but the tangled wreckage of a car was outside one building and the damage appeared consistent to witnesses with that from car bombs. Police and fire officials declined comment on the cause.
We can see from the new hour-by-hour Time Trend Analysis in Newsdesk that word is quickly spreading:
July 22, 2011
Posted by Chad
There has been a lot of buzz about the reaction in Social Media to the news of Osama bin Laden’s death. The story broke late Sunday and people plugged into the Social Media pipeline learned about it a full hour before President Obama made the announcement on television.
In comparison, let’s look at how online News sites reacted:
On Saturday, April 30th, the biggest story involving Osama bin Laden was a story about a bombing in Morocco, possibly connected to al-Qaida. There were few than 100 mentions of his name.
On Sunday, May 1st, that number jumped to nearly 3000, up 3135% from the day before.
By Monday, news mentions exploded to nearly 40,000. That’s roughly a 1400% increase from Sunday.
From Saturday to Monday, there was a 44,475% increase in news coverage about Osama bin Laden.
Monday, May 2nd, was the day with the most mentions of Osama bin Laden. Nearly 15% of all news worldwide mentioned his name.
Here we can see how US vs. Middle Eastern coverage of Osama bin Laden has been for the last 30 days. This chart includes searches for Osama’s name in Arabic (أسامة بن محمد بن عوض بن لادن), so it is likely that there is some noise in the red bars below.
We can see that news and social media both react strongly to trends. At its peak, a single story can dominate the world’s headlines. It also shows that coverage tends to fall off quickly, even in the affected area, like the US in the chart above.
Also, when we look at products that are mentioned most in connection to Osama bin Laden, there is one clear – and extraordinarily pervasive – winner.
May 10, 2011
Posted by Chad
Do you have a couple of days and nothing to do? Head on over to Survey Ordnance’s website and check out their Getamap feature. It’s great for planning day trips. Choose the place you want to go and see information about things to do and places to see. Get driving directions and weather forecasts as well.
Getamap also has local news headlines powered by none-other than Moreover Technologies. It’s a great example of combining real time news and geolocation. Just one of the many applications of Search Engine Toolkit.
April 7, 2011
Posted by Zak G
After much talk and speculation today is the day when the New York Times paywall finally goes live – well, that is unless you live in Canada where you were lucky enough to see it implemented last week. The trend towards paywalls is a one that has been a bit of hot topic in the industry for most of last year and now, with the NYT taking the plunge, it is worth exploring some of the comments out there on the issue.
Maybe the first voice to consider is that Martin Nisenholtz, NYT Digital Czar, speaking with Peter Kafka of MediaMemo. Nisenholtz implies he isn’t expecting the majority of readers to become paying readers, just the plan is to convert a minority of heavy users into subscribers, with the intention of remaining a “very very large player” on the Web. With ad revenues on the increase, in the UK at least, then perhaps the NYT are attempting to find a “third way” between paywall and free access?
Two other articles that really caught our eyes are these from Fast Company and Harvard Business Review, both looking a bit deeper at paywalls and the potential thought processes behind them for consumers. With Web, iPad, and Web plus iPad options now available, not to mention the 20 free articles each month, who knew paywalls could be so cognitively taxing?!
Finally, paidContent have put together this handy comparison chart of how the biggest US newspaper paywalls match up:
What are your views on paywalls? Will you, or do you, subscribe to any? Let us know below.
March 28, 2011