Filed under: Newsdesk

The Heightened Focus on Measurement: Are You Stuck on Barcelona Principle #2?

Outcome Flow ChartFor communications professionals, it would have been hard to miss the focus on measurement this autumn!

AMEC Measurement Week took place in September across five continents and 49 countries, with 80 hours of learning and discussion. The goal, according to the International Association for Measurement and Evaluation of Communication (AMEC), was to create a better understanding around the latest thinking in measurement and analytics. Following on the heels of Measurement Week, the PRSA (Public Relations Society of America) conference last month featured a pre-conference PRSA/AMEC Measurement Symposium.

There’s tremendous pressure from all sides for PR and marketing to demonstrate value to the business in terms that the business can understand. That means showing impact on business outcomes versus AVEs (advertising value equivalency).

The question is how, not why     

Everyone agrees that measuring impact would help communications professionals hone their efforts and justify PR strategies to stakeholders. The problem is that many PR professionals and communications leaders are still challenged with exactly how to measure the effect of their efforts on outcomes (Barcelona Principle #2) such as customer sentiment or share price.

Get help from a partner with media measurement expertise

We’ve been helping clients measure the impact of their marketing and PR investments for years. Moreover, now a LexisNexis® company, gives you access to comprehensive media data, provides tools for analyzing the data, and offers expert assistance in coaxing insight from the data using methods that include time trend analysis, social media scorecarding, and sentiment analysis.

Contact us for more information about how we can help you get over your roadblocks with Barcelona Principle #2 and start measuring more of what really matters.

 

Leave a Comment November 7, 2014

The NFL and Worldwide Coverage

Quarterbacks are dominating the NFL media coverage, as shown below in the pie chart of the top 10 most mentioned people. Only one player, DeMarco Murray, is not a quarterback. Tony Romo leads the coverage with his injury, and Peyton Manning and Tom Brady round out the top three after their matchup Sunday night.

Most Talked About Person 11.3Click to Enlarge

Worldwide Coverage

With the NFL looking to expand its reach to a worldwide audience, let’s see how many NFL stories are showing up around the globe. The US had over 100,000 articles published in the past 31 days, and the UK figures reflect about 3% as much coverage. Another interesting fact is the expansion of NFL articles into Africa and Asia. The quantity of articles are still low in other countries, but the NFL may be making progress tapping into new markets.

Worldwide CoverageClick to Enlarge

Follow your own team’s NFL coverage with our free NFL newsfeeds, or check out a trial of Newsdesk to see how your company and competitors are faring in both global and local media.

 

Leave a Comment November 4, 2014

Peyton Manning’s 509th Touchdown Pass

Last Sunday Peyton Manning broke the NFL’s record for career touchdown passes when he threw number 509 to Demaryius Thomas. The resulting media coverage was significant! Peyton dominated the trending searches in Google. To put the coverage on Peyton into perspective, let’s look at another news topic that was trending at the same time; Apple’s release of iOS 8.1.

PM-vs-iOS-2Click to Enlarge

Apple is no stranger to huge amounts of coverage, but in this case football ruled the day. Peyton’s peak of 254 articles in an hour more than doubled iOS 8.1’s 124 articles. However, not everyone was as thrilled with Peyton as with the new iOS. Following is the sentiment breakdown surrounding Peyton and iOS 8.1:

Peyton Sentiment

Peyton-Neg-SentimentClick to Enlarge

iOS 8.1 Sentiment

iOS8.1-Pos-SentimentClick to Enlarge

Comparing iOS 8.1 to Peyton, Apple’s operating system may have received a lower spike in coverage, but their overall media numbers and positive sentiment sacked the quarterback. For more coverage or to monitor your favorite team, check out our free NFL newsfeeds.

 

Leave a Comment October 24, 2014

Visit Us at the PRSA 2014 International Conference!

Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and say hi! We’ll be demoing Moreover Newsdesk and showing off some soon-to-be released analytic features.

IMG_20141013_103246 Pix of Booth (3)

Leave a Comment October 13, 2014

NFL Coverage Update – Most Popular vs Most Unpopular Teams


Most Popular NFL Teams

Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in Newsdesk for NFL teams and then compared their media coverage in the chart below. What surprised me is the evenness of distribution; no team ran away with coverage, and none fell far short. The media seems to do a balanced job of covering everyone.

Most-Popular-NFL-TeamsClick to Enlarge

So let’s look at it another way. By comparing the most covered team vs the least-covered team, we can see that Chicago has higher average coverage and more spikes. The only time Tampa Bay received more coverage than Chicago was in their massive loss to the Falcons on September 18th; hardly something for which they would want to receive massive coverage.

Chicago-Bears-vs-Tampa-Bay-BuccaneersClick to Enlarge

Speaking of the Falcons, it’s the Bears’ turn to play them this week. It’ll be interesting to see how they do and whether their spike in coverage is for positive or negative news. In the meantime, check out our free NFL news feeds and follow the latest coverage on your favorite team.

 

Leave a Comment October 10, 2014

Moreover Takes the ALS Ice Bucket Challenge

Who hasn’t participated in or at least seen the ALS ice bucket challenge videos all over  the news and social media? It has gone viral the past couple weeks, as evidenced by a quick search in Newsdesk.

Ice-Bucket-Challenge
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Moreover’s Reston office decided to take challenge, and then challenge a number of other employees and partners. Here is their video, and then some responses from those who accepted the challenge:

If you would like to accept the challenge and donate to ALS, you can do so here: http://www.alsa.org/donate/

 

Leave a Comment August 25, 2014

Recent Moreover Newsdesk Updates

From adding new sources to introducing fresh features, Moreover Newsdesk continues to keep pace with users’ needs. Below are just a few of the most recent updates.

Entity Sentiment

We recently released Article Sentiment to give users a high-level view of author perceptions in their searches. Now you can drill down into how specific people, places, products, and companies are being talked about. Four new facets on the right hand side of your search give you access to Entity Sentiment Positive, Entity Sentiment Negative, Entity Sentiment Neutral, and Entity Sentiment All.

Entity Sentiment
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Reset Facets

Also in the above image, you’ll see the new ability to Reset Facets. If you have hidden or rearranged  a little too much, just click to reset  back to the default settings.

Search Your Feeds

Have you ever built a lot of searches and then not been able to find the right one? Above your searches there is now a box to search them. As you type in your search, you’ll see the searches that match your criteria.

LHT Search
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Article Data Download Increase

You can now download up to 20,000 articles from Analytics at one time. Accessing up to four times as much data in one download saves time and decreases the need to split a larger search into smaller 5,000 article chunks.

Reach Data in the ‘Article data’ Download

Powered by Compete’s Unique Visitors metric, Reach data tells you how many unique visitors came to the site in a given month. Analysts can use this metric to gauge the overall popularity of a website.

Easier to Remove Articles in Newsletters

Sometimes an irrelevant article will slip through a search and into your newsletter. The “Edit & Send” preview now lets you delete a newsletter article by clicking an ‘X’ in the top corner of the article container. The count in the Table of Contents will change to reflect the removal of an article. Note that this feature is activated only when you select the new email format.

NewsRight Tag in Exports

NewsRight licensed articles are now identifiable via an XML tag in Newsdesk export options. This ability to identify NewsRight articles in exports gives users further control over their data and, in turn, the associated costs.

Leave a Comment August 5, 2014

If the Barcelona Principles Can Help CARE Save Lives, What Can They Do For Your Company?

By Mark Denn, Managing Director, Moreover TechnologiesCARE_logo

If you’re in the media and communications profession, chances are good you’re a member of, or at least have heard of, the International Association for Measurement and Evaluation of Communication (AMEC). For the uninitiated, it’s a global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

If you missed AMEC’s annual conference held in Amsterdam in June, there was one summit session that was truly inspiring in multiple ways. It was called “Can the Barcelona Principles Save Lives?” and it brought together multiple, nonprofit organizations who are using the Barcelona Principles for media measurement to demonstrate the value of public relations in a much more personal way: helping people and saving lives. That alone was a stellar reason to watch the session, but there were also takeaways we can all relate to no matter what industry we’re in.

A Little Background on the Barcelona Principles 

The Barcelona Principles were introduced in 2010, when PR practitioners from 33 countries gathered in Barcelona and agreed on seven principles of media measurement. These principles provide a way to measure and evaluate PR efforts using a much more sophisticated and strategic set of measurement practices, instead of relying on the traditional method of looking solely at advertising value equivalents (AVEs).

CARE International Uses Communications to Reach More People  

CARE International reached 87 countries and 90 million people last year, yet they are always looking for ways to do more. The lean communications team within CARE decided that implementing the Barcelona Principles could help it improve the effectiveness of its communications around the world and show the rest of the organization the impact communications can have on donations that fund CARE’s humanitarian efforts.

The nonprofit set a global communication strategy to be one of the first NGOs in the media following a major emergency. When Typhoon Haiyan hit the Philippines in 2013, CARE put a member of the communications team on the ground at the emergency within 24 hours. As one of the first to arrive, she became one of the most quoted spokespeople in the media. The resulting donations enabled CARE to help 300,000 people in the aftermath of the typhoon.

It Helps to Find a Partner with Media Measurement Expertise

Moreover is helping CARE measure and analyze its efforts during emergencies, looking at both quantity and quality of media coverage and the associated outcomes of its communications efforts. For instance, determining the correlation between being on the front page of the New York Times and the dollar amount of donations generated immediately afterwards. Based on this insight, CARE is learning how to target and use communications resources more effectively to bring in more donations, which in turn, help the nonprofit save more lives.

What Can the Barcelona Principles Help You Achieve?

CARE and the other nonprofit organizations in the AMEC session are proof that measurement and analytics that go beyond simply the number of media hits can bring new insight and demonstrate the impact of communications efforts on the goals of the organization.

The session also really pointed out two important benefits of implementing the Barcelona Principles. First, it’s the culture change that happens when you suddenly move from measurement being an afterthought, to setting goals and planning from the outset how you will measure the impact of your PR efforts. Another great benefit is the focus on measuring the things that really matter to your organization, whether it’s brand value, contracts closed, or in the case of CARE International, the amount of donations that flow into the organization that can be used to help people in times of emergency.

Measuring AVEs doesn’t work for CARE International or the other nonprofits who spoke during the AMEC session. It probably isn’t working for your organization either. Contact Moreover for a partner that can help you measure what really matters when it comes to your media and communications efforts.

If you missed the session, you can watch a video of it here.

Leave a Comment July 23, 2014

Final World Cup Media Stats

Powered by Moreover Newsdesk

The World Cup is officially over, so let’s take a final look at stats we’ve been monitoring since the very beginning.

Overall there were about 750,000 articles written about the World Cup over the past 100 days. Peak volume was still kick-off on June 12th with about 25,000 articles. The two final matches on July 13th and 14th produced a combined 33,000 articles.

--Total-Coverage-chart
Click to Enlarge

Most Talked About Player:

Various players have dominated the media at points throughout the last month, but among the top 10 people mentioned, Lionel Messi led at 20.49% of the coverage. Luis Suarez followed at 11.82%, and Cristiano Ronaldo had 9.64%.

--Most-person-mentioned-31-days
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Worldwide Coverage Map:

World Cup media coverage has truly been global. Articles have been published from almost every country. Below is a map showing the extent of the coverage over the past 100 days.

--Total-Coverage-Map-100-days
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These are just some of the many media stats that can be evaluated within Newsdesk. To learn how your company could benefit, check out some of our case studies.

 

Leave a Comment July 16, 2014

Recap of the 2014 World Cup Media Coverage

 

Take a look at how this year’s World Cup media coverage stacked up. The infographic was created using data from Moreover Newsdesk. Click the image to zoom in and read the specific stats!

World Cup Infographic
Click to Enlarge

Leave a Comment July 14, 2014

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