2012 Olympic News from Newsdesk-Top Olympic Sponsors

Tracking the Top Olympic Sponsors: Who Will the Big Winners Be?

As the opening ceremony of the Games of the XXX Olympiad kicks off this evening, billions of people in more than 200 countries and territories will be watching. Without a doubt, the Olympics are the biggest sporting event on the planet. And according to the official Olympics’ website “one of the most effective international marketing platforms in the world.” But what does “most effective” mean for the 11 worldwide sponsors of this year’s Olympics?

To see who gets the most bang for their buck, we’re monitoring the media coverage of the London 2012 Olympic Sponsors:  ACER, ATOS, Coke,  DOW, GE, McDonalds, Omega, Panasonic, P&G, Samsung, and Visa.

With the help of our award-winning news and research tool, Newsdesk (read about how the top sponsors develop their campaigns), we’ll be mining the data and stories and reporting back to you on how the companies and brands are making out. From traditional news and social media mentions to online reputation management, over the course of the games, we’ll look at what this year’s sponsors are getting for spending tens or hundreds of millions of dollars tying their brand to the Olympic rings.

So check back here every day for our updated analysis. Let us know in the comments what you would like us to examine.


July 27, 2012 Chad Bolender 2 Comments

Filed under: Newsdesk,Olympic News

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2 Comments Leave a Comment

  • 1. News Monitoring: Importan&hellip  |  September 5, 2012 at 12:39 pm

    […] the Olympics kicked off on July 27th, we have been using Newsdesk to track the news coverage of the Big 11 corporate sponsors to see who […]

  • 2. Using Newsdesk to Monitor&hellip  |  September 5, 2012 at 12:40 pm

    […] 2012 London Olympic Games have come to a close and so has this blog series, looking at which of the Top 11 Corporate Sponsors […]

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