Pew Research sees online news flourish
The Pew Research Center, a US Think Tank based in Washington D.C., have published a report into how people are consuming news showing a shift from print to the Web. This follows up an earlier Pew study we blogged about back in February, examining the relationships between youngsters and online behaviours.
With the decline around traditional media being widely reported, it seems that the digital world is more than capable in filling those gaps. Around a third of participants went online for news, which is slightly higher than those reading it in print and the same numbers as news radio, however if you broaden that to include mobile, email, and social media then the figure rises to 44% of Americans getting their news digitally. Of course I fully expect the Moreover iPhone sport news app to be making up a healthy proportion of that number..
The table (left) breaks it down nicely, illustrating the general upward trend for digital content and the more mixed curves for traditional media, television still being our chief source of news. As much as anything else a report like this shows how we are now consuming information from a wealth of differing outlets – 36% of Americans reported getting news from mixed sources, compared with a marginally higher 39% relying solely on traditional.
Overall this can only be a good thing for users and publishers, as we are offered more ways to consume news and as such have increased our time spent with the news. Check at the full report here at Pew Research, and let us know below in the comments how you see the shift in media consumption patterns affecting the ways you read the news.
September 14, 2010 4 Comments