The rise of social media

Following Domino’s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here’s a graph of the phrase ‘social media’ as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases). 

In April ’08 there were around 400 mentions a week, now it’s over 3000. mentions of social media in mainstream press

(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?) 

 A search for “monitor social media” and “social media monitoring” as a proxy for tracking the concept returned the following chart. Not as dramatic but the trend is repeated.

mentions of social media monitoring over mainstream press 

Unsurprisingly, social media’s poster darling Twitter steals the chart show, and went from from around 300 mentions a week a year ago, to almost 16,000 last week, a 50-fold increase.mentions of twitter across mainstream media


Graphs are from Newsdesk’s analytics tool.

April 23, 2009 Brian Mackie 4 Comments

Filed under: blogs analysis,social media,web aggregation

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4 Comments Leave a Comment

  • 1. George  |  May 4, 2009 at 10:56 am

    Good information.

  • 2. Domy Gryfino  |  May 13, 2009 at 12:16 pm

    Twitter is a phenomenon that had to kick start! I read somewhere that it becomes boring quickly but I haven’t tried yet.

  • 3. Kotlina Klodzka  |  May 19, 2009 at 7:06 am

    Twitter will get old within the next 2-6 months I’m sure of it. It’s just another internet craze.

  • 4. Kim  |  May 19, 2009 at 3:43 pm

    I work for a recruitment site, and it’s amazing how much Twitter adoption has grown in this sector alone. I’m still not completely convinced that everyone has a good grip on how to get the most from it however… anyway, let’s hope they find a business model soon, personally I’d be lost without it!

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