If the Barcelona Principles Can Help CARE Save Lives, What Can They Do For Your Company?

By Mark Denn, Managing Director, Moreover TechnologiesCARE_logo

If you’re in the media and communications profession, chances are good you’re a member of, or at least have heard of, the International Association for Measurement and Evaluation of Communication (AMEC). For the uninitiated, it’s a global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research.

If you missed AMEC’s annual conference held in Amsterdam in June, there was one summit session that was truly inspiring in multiple ways. It was called “Can the Barcelona Principles Save Lives?” and it brought together multiple, nonprofit organizations who are using the Barcelona Principles for media measurement to demonstrate the value of public relations in a much more personal way: helping people and saving lives. That alone was a stellar reason to watch the session, but there were also takeaways we can all relate to no matter what industry we’re in.

A Little Background on the Barcelona Principles 

The Barcelona Principles were introduced in 2010, when PR practitioners from 33 countries gathered in Barcelona and agreed on seven principles of media measurement. These principles provide a way to measure and evaluate PR efforts using a much more sophisticated and strategic set of measurement practices, instead of relying on the traditional method of looking solely at advertising value equivalents (AVEs).

CARE International Uses Communications to Reach More People  

CARE International reached 87 countries and 90 million people last year, yet they are always looking for ways to do more. The lean communications team within CARE decided that implementing the Barcelona Principles could help it improve the effectiveness of its communications around the world and show the rest of the organization the impact communications can have on donations that fund CARE’s humanitarian efforts.

The nonprofit set a global communication strategy to be one of the first NGOs in the media following a major emergency. When Typhoon Haiyan hit the Philippines in 2013, CARE put a member of the communications team on the ground at the emergency within 24 hours. As one of the first to arrive, she became one of the most quoted spokespeople in the media. The resulting donations enabled CARE to help 300,000 people in the aftermath of the typhoon.

It Helps to Find a Partner with Media Measurement Expertise

Moreover is helping CARE measure and analyze its efforts during emergencies, looking at both quantity and quality of media coverage and the associated outcomes of its communications efforts. For instance, determining the correlation between being on the front page of the New York Times and the dollar amount of donations generated immediately afterwards. Based on this insight, CARE is learning how to target and use communications resources more effectively to bring in more donations, which in turn, help the nonprofit save more lives.

What Can the Barcelona Principles Help You Achieve?

CARE and the other nonprofit organizations in the AMEC session are proof that measurement and analytics that go beyond simply the number of media hits can bring new insight and demonstrate the impact of communications efforts on the goals of the organization.

The session also really pointed out two important benefits of implementing the Barcelona Principles. First, it’s the culture change that happens when you suddenly move from measurement being an afterthought, to setting goals and planning from the outset how you will measure the impact of your PR efforts. Another great benefit is the focus on measuring the things that really matter to your organization, whether it’s brand value, contracts closed, or in the case of CARE International, the amount of donations that flow into the organization that can be used to help people in times of emergency.

Measuring AVEs doesn’t work for CARE International or the other nonprofits who spoke during the AMEC session. It probably isn’t working for your organization either. Contact Moreover for a partner that can help you measure what really matters when it comes to your media and communications efforts.

If you missed the session, you can watch a video of it here.

Leave a Comment July 23, 2014

Final World Cup Media Stats

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The World Cup is officially over, so let’s take a final look at stats we’ve been monitoring since the very beginning.

Overall there were about 750,000 articles written about the World Cup over the past 100 days. Peak volume was still kick-off on June 12th with about 25,000 articles. The two final matches on July 13th and 14th produced a combined 33,000 articles.

--Total-Coverage-chart
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Most Talked About Player:

Various players have dominated the media at points throughout the last month, but among the top 10 people mentioned, Lionel Messi led at 20.49% of the coverage. Luis Suarez followed at 11.82%, and Cristiano Ronaldo had 9.64%.

--Most-person-mentioned-31-days
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Worldwide Coverage Map:

World Cup media coverage has truly been global. Articles have been published from almost every country. Below is a map showing the extent of the coverage over the past 100 days.

--Total-Coverage-Map-100-days
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These are just some of the many media stats that can be evaluated within Newsdesk. To learn how your company could benefit, check out some of our case studies.

 

Leave a Comment July 16, 2014

Recap of the 2014 World Cup Media Coverage

 

Take a look at how this year’s World Cup media coverage stacked up. The infographic was created using data from Moreover Newsdesk. Click the image to zoom in and read the specific stats!

World Cup Infographic
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Leave a Comment July 14, 2014

World Cup Final Matches

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The World Cup is coming to close in a fewdays. Overall, there have been about 700,000 articles published, with the biggest day still being the kick-off on June 12th with 25,000 articles.

Brazil v. Netherlands

Both teams just suffered losses. It’s interesting to see the different treatment each is receiving in the media. Ignoring uncategorized neutral sentiment, below are the positive v. negative sentiments in articles about each team over the past week.

Brazil Sentiment:

Brazil-Sentiment
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Netherlands Sentiment:

Netherlands-Sentiment
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Final and Consolation Matches:

The Final match is clearly capturing the majority of the media attention over the past 24 hours, even though the Consolation match happens first.

Finals-and-Consolation-Coverage
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Worldwide Coverage Map:

Worldwide, coverage has dropped off significantly from the start of the World Cup. The map below shows fewer South American countries despite both Argentina and Brazil still participating.

--Total-Coverage-Map
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment July 11, 2014

World Cup Semi-finals Coverage

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World Cup coverage continues with nearly 660,000 articles published. The publishing rate has slowed since the event started nearly a month ago, from almost 2,000 articles per hour down to about 300.

--Total-Coverage-chart
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Semi-finals

Over the past 24 hours, Germany and Brazil have dominated the semi-final coverage.

Brazil-v-Germany-v-Netherlands-v-Argentina
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Neymar v. All Others

Recently, several players have received more media attention than others. Here’s a comparison of the top six players mentioned in the news. Neymar has run away with the media spotlight this past month.

 Neymar-vs.-All-Others
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment July 8, 2014

World Cup Round of 16 Prediction Results

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The World Cup’s Round of 16 bracket results are back with media hype predicting a win or loss exactly 50% of the time. Some of the predictions did have their caveats. The Colombia v. Uruguay match coverage was skewed towards Uruguay due to the high number of mentions related to Luis Suarez. The USA v Belgium match was skewed due to the sheer number of media outlets in the US.

Tim Howard

Despite the USA losing to Belgium, the US team’s goalkeeper Tim Howard has earned international respect for his new World Cup record of 16 saves. His name is also currently dominating players mentioned in the media over the past 24 hours:

Tim-howard
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Worldwide Coverage

Worldwide coverage is now at about 600,000 articles published with more than 16,000 added in the past 24 hours alone. Newsdesk continues to pull articles in, tag them will all relevant data, and make them available for users to read, share, and analyze.

--Total-Coverage-chart
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment July 2, 2014

World Cup Predictions

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Do the best teams get the most media hype? Can we predict matches based on who’s getting the most coverage? Let’s take a crack at it by simply comparing the coverage between two teams, and then comparing the results once they’re done playing. We won’t try to predict scores; simply who will win.

Brazil v. Chile

This is one of the closer media match-ups with Brazil’s coverage only about 5% higher than Chile’s. While it’ll be a close game, we’re predicting a Brazil win here.

Chile-v-Brazil
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Colombia v. Uruguay

No question here who we have to go with; Uruguay’s coverage completely dominates Colombia’s.

Colombia-v-Uruguay
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Netherlands v. Mexico

Both of these teams have been doing well, but media coverage is clearly weighted in the Netherland’s favor.

Netherlands-v-Mexico
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Costa Rica v. Greece

Another close match. Let’s see if Greece can pull off the win here.

Costa-Rica-v-Greece
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France v. Nigeria

This is the third really close media hype match. We’re predicting Nigeria will beat France.

France-v-Nigeria
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Germany v. Algeria

German and Algeria have a bit of a history, with their 1982 matches credited with the current rule that the last pair of games in every group must be played simultaneously. With Germany, also a popular contender for winning the World Cup, we’re going to go with the media on this one and call for their win.

Germany-v-Algeria
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Argentina v. Switzerland

Argentina is predicted to win by a comfortable margin as they have 3x the amount of coverage compared to Switzerland.

Argentina-v-Switzerland
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Belgium v. USA

The US team has proven themselves as a solid opponent. While the amount of media they’re accumulating could be attributed to the sheer number of US publications, we’re going to go with calling for their win against Belgium.

Belgium-v-United-States
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment June 27, 2014

Luis Suarez and June 25th World Cup Coverage

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Nearly half a million World Cup articles have been analyzed in Newsdesk. Currently, the biggest story is Luis Suarez and his bite. Suarez is dominating the media; here is a comparison of his media coverage versus coverage on all the teams with matches today.

Luis-Suarez-vs-June-25th-Matches
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Most Talked About Player:

Luis Suarez is by far the most mentioned player. It’s interesting to note that only 2.5% of articles mentioning him are tagged as having positive sentiment, which is extremely low.

--Most-person-mentioned-24-hrs-WC
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Worldwide Coverage Map:

World Cup coverage is expanding beyond the initial countries. Newsdesk is now picking up articles coming from several more African and European countries.

--Total-Coverage-Map
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment June 25, 2014

June 24th World Cup Coverage

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World Cup coverage has reached over 470,000 articles published, with more than 20,000 in the past 24 hours alone. The US Team is dominating coverage among the 32 teams, mentioned in nearly 10% of all articles. Below shows a timeline for the US team’s coverage over the past week; guess when they were playing Portugal.

US-7-Days
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Most Talked About Player:

No surprise here: media darling Cristiano Ronaldo dominated the media despite not making goals like the less-mentioned Nani, Clint Dempsey, Silvestre Varela, and Jermaine Jones.

--Most-person-mentioned-24-hrs-WC
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England v. Costa Rica

Despite England’s unfortunate World Cup games so far, they are still heavily featured in the media compared to Costa Rica in today’s match. Overall article sentiment for Costa Rica is 11.3% positive, while England’s coverage is 12.6% positive.

England-v.-Costa-Rica
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

Leave a Comment June 24, 2014

June 18 World Cup Coverage

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World Cup coverage is heating up with 370,000 articles recently published – and 1,966 new articles in just one hour. Surprisingly, this wasn’t on opening day. It occurred between 5 and 6 pm EDT on Monday, June 16th.

--Total-Coverage-chart-June-18
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June 19th Matches:

England had a disappointing loss the other day, and their upcoming match is receiving quite a bit of hype. For Thursday’s matches, England v. Uruguay dominates the media with more than 80% of articles published.

June-19th-Matches
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Most Talked About Player:

Mexico’s goalkeeper, Guillermo Ochoa, is the most talked about player from the past 24 hours, taking up almost 20% of the coverage.

-WC-People-Pie-June-18
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These are just a few of today’s stats pulled from Newsdesk. They were comprised of the following media types:

Broadcast: 4,093 sources
Print: 21,238 sources
News: 54,806 sources
Social: 3,456,863 sources

 

Leave a Comment June 18, 2014

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