Moreover Joins LexisNexis

We’re pleased to announce that Moreover has been acquired by LexisNexis.

Why are we joining LexisNexis?

Our customers already know that we provide leading news monitoring, distribution and analytical capabilities. Moreover has strong online news, broadcast, print and social media content. Combined with LexisNexis’ unmatched collection of licensed news content, we’ll provide even broader coverage across the globe. Furthermore, LexisNexis’ worldwide expertise and assets will enable us to strengthen the best-in-class solutions we bring to our users.

Current Moreover service and agreements will not change as a result of the acquisition. Customers will continue to have the same access to Moreover products, along with the highest level of customer support and training.

If you have any questions, please contact your account manager or Client Services.

 

Leave a Comment October 20, 2014

Visit Us at the PRSA 2014 International Conference!

Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and say hi! We’ll be demoing Moreover Newsdesk and showing off some soon-to-be released analytic features.

IMG_20141013_103246 Pix of Booth (3)

Leave a Comment October 13, 2014

NFL Coverage Update – Most Popular vs Most Unpopular Teams


Most Popular NFL Teams

Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in Newsdesk for NFL teams and then compared their media coverage in the chart below. What surprised me is the evenness of distribution; no team ran away with coverage, and none fell far short. The media seems to do a balanced job of covering everyone.

Most-Popular-NFL-TeamsClick to Enlarge

So let’s look at it another way. By comparing the most covered team vs the least-covered team, we can see that Chicago has higher average coverage and more spikes. The only time Tampa Bay received more coverage than Chicago was in their massive loss to the Falcons on September 18th; hardly something for which they would want to receive massive coverage.

Chicago-Bears-vs-Tampa-Bay-BuccaneersClick to Enlarge

Speaking of the Falcons, it’s the Bears’ turn to play them this week. It’ll be interesting to see how they do and whether their spike in coverage is for positive or negative news. In the meantime, check out our free NFL news feeds and follow the latest coverage on your favorite team.

 

Leave a Comment October 10, 2014

Three Steps for Using Big Data for Competitive Intelligence

Big data for competitive intelligence is the massive amounts of public news and information published daily. A rich set of analytics is then applied to the big media data to extract actionable information on your competition.

This may sound like something every company does as a matter of course. Most rely on a hodgepodge of sources cobbled together through press releases and news items from a Google Alert or search results. However, this doesn’t yield the level of detail required to inform strategic business decisions about your brand, messaging, markets, and products. And there’s a high risk of missing out on important information when you rely on manual “listening” and analysis.

With an automated media monitoring and analysis platform, you can gather comprehensive, global competitive intelligence in three easy steps:

Step 1: Determine What You Want to Know about Your Competition 

Start by thinking about what you want to know about your competitors. For instance, you could:

  • Track which of your competitors’ messages are getting the most traction in the market
  • Determine how your brand’s reach compares with that of competitors
  • Measure customer sentiment about a competitor’s brand compared to your brand

Competitive Analysis PostClick to Enlarge

Step 2: Get the Right Data

Figuring out what you want to know helps identify the sources and types of media data you need for your analysis. The trick is to not miss anything relevant about your competition. Typically that requires gathering data across multiple media types: social media, print, industry news, and broadcast.

Because there are hundreds of thousands of worldwide media outlets churning out news and information every second of the day, a consolidated media monitoring platform provides access to all the media types and sources, while letting you automatically narrow down the results to just those that are relevant to your business.

Step 3: Analyze the Data 

When you have a media monitoring and analysis platform that includes real-time dashboards and reporting, you can easily track who is leading the conversation in your market(s), measure share of voice and media attention vs. share price, benchmark and run comparisons against competitors, and evaluate and visualize trends.

One More Optional Step:  Get Help from the Experts    

Sometimes you may want to take your competitive intelligence a step further with more advanced analytics. If your organization doesn’t have these analytical skills in house, you can turn to a partner with expertise and experience in creating strategic business and competitive insight. Moreover’s experienced media analysis consultants are experts in helping you get the detailed insight you need from media big data. To see sample analytics and evaluation reporting, visit www.moreover.com/resource/pdfs/samplereports.pdf.

 

Leave a Comment October 7, 2014

Ray Rice Is More Disliked than Ebola

Several figures within the NFL have recently received a large amount of negative press, including Roger Goodell, Ray Rice, and Adrian Peterson. Below is a chart of the NFL figures with the most negative mentions.

Most Talked About Negative
Click to Enlarge

Player with the Most Negative Coverage

Ray Rice is our clear winner for negative media coverage this past week, coming in with 16.67%. Roger Goodell is nipping at his heels with 13.71% of all NFL articles.

Digging into Rice’s personal coverage shows that 26.31% (633 articles) of total coverage on him is negative.

Ray-RiceClick to Enlarge

Ray Rice Is More Disliked than Ebola

Ebola is a pretty nasty virus, and right now the media is going a little hype-crazy over what a breakout could mean. Even with its potential to spread and kill people, it has less negative sentiment than Ray Rice. The chart above on Rice shows that 26.31% of the media surrounding him is negative, while the Ebola chart below shows it’s only viewed negatively in 22.86% of its articles. Ray Rice should probably hire a better PR team.

EbolaClick to Enlarge

Follow and read more NFL coverage with our free live NFL newsfeeds or delve into analytics with Newsdesk.

Leave a Comment October 3, 2014

Free Live NFL Newsfeeds

Are you curious about how your favorite player is being talked about in the news? Interested in the positive and negative sentiment surrounding Ray Rice or Adrian Peterson? Or how the media is portraying Sunday’s games?

Moreover Newsdesk delivered media coverage analysis on the World Cup. And now we are providing similar coverage for the NFL season. Our website features an RSS feed selectable by team and each week you’ll find example analysis posted on our blog. We invite journalists to contact us for additional analysis for their publications.

Most Talked About Person + Sentiment

The first chart shows who, out of all the NFL coverage over the past 7 days, has received the most media coverage. Roger Goodell has a clear lead, with Ray Rice and Adrian Peterson coming in second.

It’s always interesting to look at the sentiment behind how someone is being talked about. The second chart shows the positive vs. negative sentiment surrounding Roger Goodell. You can see that a whopping 30.84% of coverage about Goodell falls in the negative category. In comparison, Peyton Manning has only 3.65% negative coverage among his news articles.

Most-Talked-About-Person
Click to Enlarge

Roger-Goodell
Click to Enlarge

These are just a few charts that we are able to quickly create. If you would like to see a particular NFL media coverage breakdown, either overall or for a particular team or player, please get in touch. We also specialize in a wide range of media monitoring and reporting capabilities for large enterprises.

 

Leave a Comment September 25, 2014

Can You Justify Next Year’s Marketing Budget?

One Hundred Dollar BonusBy Sandi Brown, Head of Marketing, Moreover

It will soon be that time of year again, and I don’t mean the holidays. No, this activity is distinctly less joyful than celebrating with family and friends. The approaching event is budget planning time. For many CMOs and marketing leaders, the fourth quarter is typically when the annual budget exercise begins.

One of the most difficult aspects about the budgeting process is providing hard numbers to back up the marketing budget request. According to the CMO Survey in partnership with the Duke Fuqua School of Business, only 35.7 percent of CMOs feel that they can prove quantitatively the short-term impact of marketing spend. Even fewer (28.6 percent) can prove the long-term impact on a quantitative basis.

Measuring Marketing ROI Is Possible  

Now that nearly everything is digitized and data is generated and collected down to the minutest detail, it’s possible to analyze and quantify how marketing expenditures help an organization achieve its business goals. So why don’t more CMOs have figures on brand visibility, customer sentiment, share of voice, campaign reach, and more at their fingertips? Most often, they lack either the access to the right data or the right analytical tools, or both.

Looking at the Right Data

Let’s start with the data. Internal campaign analytics aren’t enough to show marketing return on investment today. Instead, you have to show how effective your marketing is in the broader marketplace in which your company operates. To do that requires external data from all possible media sources: online news, social media, print, and broadcast. And to get an accurate picture, you need to make sure that your data is as comprehensive as possible, while honing in on only the relevant news and information for your company and market. The answer is turning to a comprehensive media monitoring solution.

Teasing out the Insights  

When you have the relevant media data, then you apply advanced analytics to measure and track key metrics such as share of voice versus stock price over time. Because not everyone is a media analytics expert, you’ll probably need some help from people who have deep expertise in this area. Analytics professionals can help you with time trend analyses, social media scorecarding, sentiment analysis, and multiple other avenues for demonstrating a positive return on marketing investment.

While I’ve oversimplified the process here somewhat to make a point, the bottom line is that in this age of data ubiquity we are indeed able to show marketing ROI to back up our requests for marketing budget. Why not ask Moreover for help in proving how valuable your marketing efforts are?

Leave a Comment September 24, 2014

The NFL Season is Upon Us

Moreover covered the World Cup earlier this year, providing media analysis for journalists and fans alike to see how their teams and players were being talked about. Now, we want to provide similar insights into your favorite NFL teams and players.

First off, let’s take a look at how NFL media coverage has picked up over the past month. There is a distinct jump on September 4th with a 26.9% increase in coverage from exactly one week earlier on August 28th. It’s also interesting to see they trend of coverage throughout the week, with every Saturday being the lowest point.

All-NFL-News-Time-Trend
Click to Enlarge

Most Talked About Person

The most talked about people from the last week are Ray Rice, Roger Goodell, and Adrian Peterson, together taking up more than 65% of the people mentioned in NFL coverage.

Most-Talked-About-Person-9-17
Click to Enlarge

All three of the media leaders also have extremely high levels of negative sentiment associate with their names, with Rice’s chart below also being similar for both Goodell and Peterson.

Ray-Rice-Sentiment
Click to Enlarge

Thursday’s Game

On a lighter note, here is the media coverage for Thursday’s matchup between the Tampa Bay Buccaneers and the Atlanta Falcons. Together they only account for 6.5% of total NFL coverage over the past 24 hours, with the Falcons slightly edging out the Buccaneers.

Buccaneers-v-Falcons
Click to Enlarge

Keep following our blog coverage for continued media analysis, and if there are any breakdowns that you would personally like to see, please reach out with suggestions.

Leave a Comment September 17, 2014

The Copyright Problem: Don’t Forward that Content or You Might Become a Content Pirate

Share ButtonBy Nikki Daniel, Director Global Content, Moreover

Do you ever forward an article to people – either internally or outside of your company? Silly question, right? Everyone does it because it’s so easy and lightning fast to share news and information via email, social media, or texts.

And that’s the problem: because it’s so easy, we often don’t stop to think about whether we actually have the right to share the content. It’s an issue we all need to take seriously, especially now that the Software & Information Industry Association (SIIA) is cracking down on content piracy.

Are You a Content Pirate?

Many marketers and PR professionals are not aware of the rules around copying, sharing, excerpting, and posting third-party content appropriately. Put simply, sharing another person’s copyrighted work constitutes infringement unless a license or permission is obtained from the copyright holder, or it falls within the realm of “fair use.”

While the topic is complex, you can’t afford to ignore it. Publishers have become more aggressive about protecting their copyrighted content; waging and winning legal battles that result in substantial financial rewards.

The SIIA Steps In

The SIIA launched an initiative aimed at ensuring that companies who are copying, distributing, posting, and using content are properly licensed. According to the SIIA, content piracy carries huge commercial and reputational risks. Damages range in the hundreds of thousands – and sometimes millions – of dollars.

Licensing Protects You

One way to reduce the risk of copyright non-compliance is to get a license for using the content. Many individual publishers offer licensing options. The problem is that tracking content licenses can become a logistical nightmare: which content requires a license, how long can it be kept, and can it be redistributed?

One-Stop Source for Copyright-Compliant Content

Moreover is strongly committed to respecting copyright and fair use laws – and helping our clients be successful. Our copyright-compliant media monitoring service provides you with full access to licensed content. With NewsRight, you don’t have to worry about the legal, compliance, and administrative hassles that come with accessing content behind paywalls. Best of all, you can forward content without the risk of pirating.

Read our whitepaper for more about how you can share global news, print, broadcast, and social media – and be in compliance with the latest copyright laws.

Leave a Comment September 11, 2014

Moreover Takes the ALS Ice Bucket Challenge

Who hasn’t participated in or at least seen the ALS ice bucket challenge videos all over  the news and social media? It has gone viral the past couple weeks, as evidenced by a quick search in Newsdesk.

Ice-Bucket-Challenge
Click to Enlarge

Moreover’s Reston office decided to take challenge, and then challenge a number of other employees and partners. Here is their video, and then some responses from those who accepted the challenge:

If you would like to accept the challenge and donate to ALS, you can do so here: http://www.alsa.org/donate/

 

Leave a Comment August 25, 2014

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