Free Newsdesk Smartphone App Now Available

Newsdesk now delivers the news that’s important to you on your smartphone. The new Newsdesk app is now available at the Apple App Store and Google Play Store.

Our free smartphone app comes with six topical newsfeeds to keep you in the know on Breaking News, Business, Entertainment, Politics, Sports, and Technology.

Phone app main  Phone app list  Phone app story
You can select one of the six topical newsfeeds, view a list of stories within each, and drill down to a particular story. Click each image to enlarge.

Configuration codes in the Android version of the app let you change topics – and they’re coming soon for the iPhone.

  • uk (for UK orientated news)
  • us (for US orientated news)
  • aus (for Australia orientated news)
  • canada (for Canada orientated news)
  • default (for global orientated news)

Using Newsdesk as your mobile newsfeed reader, you can access headlines and extract full articles right in the app.

Available_on_the_App_Store_(black)          android-app-on-google-play-Copy

Questions? Want more information? Contact Client Services.

 

 

 

Leave a Comment November 21, 2014

Update on NFL Media Coverage

We’ve been following the players and teams. Let’s take a step back and tally up the numbers so far. How many articles have been written, who was the most covered person?

Article Volume

September is still tops. Since the start of the season, there have been 185,683 news articles published; with a single-month high of 171,117 articles in September; a single-week high of 53,438 articles September 15-21; and a one-day high of 9,431 articles on September 19.

All-NFL-News-Time-Trend 11.14Click to Enlarge

People with the Most Buzz

Running down the list of most talked about people in the NFL shows Roger Goodell, Ray Rice, and Adrian Peterson leading the way. As mentioned earlier, this is not for good reasons. After the top three, six of the remaining seven slots are dominated by quarterbacks. Manning received a large amount of coverage due to his historic touchdown pass. Brady has received a large amount of coverage due to his ups and downs in performance this year.

Most Talked About Person 11.14Click to Enlarge

These numbers were pulled from Moreover Newsdesk, and a complete feed of NFL news broken down by your favorite team can be found here.

 

Leave a Comment November 20, 2014

The Heightened Focus on Measurement: Are You Stuck on Barcelona Principle #2?

Outcome Flow ChartFor communications professionals, it would have been hard to miss the focus on measurement this autumn!

AMEC Measurement Week took place in September across five continents and 49 countries, with 80 hours of learning and discussion. The goal, according to the International Association for Measurement and Evaluation of Communication (AMEC), was to create a better understanding around the latest thinking in measurement and analytics. Following on the heels of Measurement Week, the PRSA (Public Relations Society of America) conference last month featured a pre-conference PRSA/AMEC Measurement Symposium.

There’s tremendous pressure from all sides for PR and marketing to demonstrate value to the business in terms that the business can understand. That means showing impact on business outcomes versus AVEs (advertising value equivalency).

The question is how, not why     

Everyone agrees that measuring impact would help communications professionals hone their efforts and justify PR strategies to stakeholders. The problem is that many PR professionals and communications leaders are still challenged with exactly how to measure the effect of their efforts on outcomes (Barcelona Principle #2) such as customer sentiment or share price.

Get help from a partner with media measurement expertise

We’ve been helping clients measure the impact of their marketing and PR investments for years. Moreover, now a LexisNexis® company, gives you access to comprehensive media data, provides tools for analyzing the data, and offers expert assistance in coaxing insight from the data using methods that include time trend analysis, social media scorecarding, and sentiment analysis.

Contact us for more information about how we can help you get over your roadblocks with Barcelona Principle #2 and start measuring more of what really matters.

 

Leave a Comment November 7, 2014

The NFL and Worldwide Coverage

Quarterbacks are dominating the NFL media coverage, as shown below in the pie chart of the top 10 most mentioned people. Only one player, DeMarco Murray, is not a quarterback. Tony Romo leads the coverage with his injury, and Peyton Manning and Tom Brady round out the top three after their matchup Sunday night.

Most Talked About Person 11.3Click to Enlarge

Worldwide Coverage

With the NFL looking to expand its reach to a worldwide audience, let’s see how many NFL stories are showing up around the globe. The US had over 100,000 articles published in the past 31 days, and the UK figures reflect about 3% as much coverage. Another interesting fact is the expansion of NFL articles into Africa and Asia. The quantity of articles are still low in other countries, but the NFL may be making progress tapping into new markets.

Worldwide CoverageClick to Enlarge

Follow your own team’s NFL coverage with our free NFL newsfeeds, or check out a trial of Newsdesk to see how your company and competitors are faring in both global and local media.

 

Leave a Comment November 4, 2014

Peyton Manning’s 509th Touchdown Pass

Last Sunday Peyton Manning broke the NFL’s record for career touchdown passes when he threw number 509 to Demaryius Thomas. The resulting media coverage was significant! Peyton dominated the trending searches in Google. To put the coverage on Peyton into perspective, let’s look at another news topic that was trending at the same time; Apple’s release of iOS 8.1.

PM-vs-iOS-2Click to Enlarge

Apple is no stranger to huge amounts of coverage, but in this case football ruled the day. Peyton’s peak of 254 articles in an hour more than doubled iOS 8.1’s 124 articles. However, not everyone was as thrilled with Peyton as with the new iOS. Following is the sentiment breakdown surrounding Peyton and iOS 8.1:

Peyton Sentiment

Peyton-Neg-SentimentClick to Enlarge

iOS 8.1 Sentiment

iOS8.1-Pos-SentimentClick to Enlarge

Comparing iOS 8.1 to Peyton, Apple’s operating system may have received a lower spike in coverage, but their overall media numbers and positive sentiment sacked the quarterback. For more coverage or to monitor your favorite team, check out our free NFL newsfeeds.

 

Leave a Comment October 24, 2014

Moreover Joins LexisNexis

We’re pleased to announce that Moreover has been acquired by LexisNexis.

Why are we joining LexisNexis?

Our customers already know that we provide leading news monitoring, distribution and analytical capabilities. Moreover has strong online news, broadcast, print and social media content. Combined with LexisNexis’ unmatched collection of licensed news content, we’ll provide even broader coverage across the globe. Furthermore, LexisNexis’ worldwide expertise and assets will enable us to strengthen the best-in-class solutions we bring to our users.

Current Moreover service and agreements will not change as a result of the acquisition. Customers will continue to have the same access to Moreover products, along with the highest level of customer support and training.

If you have any questions, please contact your account manager or Client Services.

 

Leave a Comment October 20, 2014

Visit Us at the PRSA 2014 International Conference!

Moreover Technologies is happy to be at the PRSA 2014 International Conference in Washington, D.C. We are set up at Booth #17, just inside the main entrance. If you are attending, please drop by and say hi! We’ll be demoing Moreover Newsdesk and showing off some soon-to-be released analytic features.

IMG_20141013_103246 Pix of Booth (3)

Leave a Comment October 13, 2014

NFL Coverage Update – Most Popular vs Most Unpopular Teams


Most Popular NFL Teams

Which NFL teams are capturing the most media attention? How much more coverage does a well-performing team receive than a low performer? To find out, I ran a quick search in Newsdesk for NFL teams and then compared their media coverage in the chart below. What surprised me is the evenness of distribution; no team ran away with coverage, and none fell far short. The media seems to do a balanced job of covering everyone.

Most-Popular-NFL-TeamsClick to Enlarge

So let’s look at it another way. By comparing the most covered team vs the least-covered team, we can see that Chicago has higher average coverage and more spikes. The only time Tampa Bay received more coverage than Chicago was in their massive loss to the Falcons on September 18th; hardly something for which they would want to receive massive coverage.

Chicago-Bears-vs-Tampa-Bay-BuccaneersClick to Enlarge

Speaking of the Falcons, it’s the Bears’ turn to play them this week. It’ll be interesting to see how they do and whether their spike in coverage is for positive or negative news. In the meantime, check out our free NFL news feeds and follow the latest coverage on your favorite team.

 

Leave a Comment October 10, 2014

Three Steps for Using Big Data for Competitive Intelligence

Big data for competitive intelligence is the massive amounts of public news and information published daily. A rich set of analytics is then applied to the big media data to extract actionable information on your competition.

This may sound like something every company does as a matter of course. Most rely on a hodgepodge of sources cobbled together through press releases and news items from a Google Alert or search results. However, this doesn’t yield the level of detail required to inform strategic business decisions about your brand, messaging, markets, and products. And there’s a high risk of missing out on important information when you rely on manual “listening” and analysis.

With an automated media monitoring and analysis platform, you can gather comprehensive, global competitive intelligence in three easy steps:

Step 1: Determine What You Want to Know about Your Competition 

Start by thinking about what you want to know about your competitors. For instance, you could:

  • Track which of your competitors’ messages are getting the most traction in the market
  • Determine how your brand’s reach compares with that of competitors
  • Measure customer sentiment about a competitor’s brand compared to your brand

Competitive Analysis PostClick to Enlarge

Step 2: Get the Right Data

Figuring out what you want to know helps identify the sources and types of media data you need for your analysis. The trick is to not miss anything relevant about your competition. Typically that requires gathering data across multiple media types: social media, print, industry news, and broadcast.

Because there are hundreds of thousands of worldwide media outlets churning out news and information every second of the day, a consolidated media monitoring platform provides access to all the media types and sources, while letting you automatically narrow down the results to just those that are relevant to your business.

Step 3: Analyze the Data 

When you have a media monitoring and analysis platform that includes real-time dashboards and reporting, you can easily track who is leading the conversation in your market(s), measure share of voice and media attention vs. share price, benchmark and run comparisons against competitors, and evaluate and visualize trends.

One More Optional Step:  Get Help from the Experts    

Sometimes you may want to take your competitive intelligence a step further with more advanced analytics. If your organization doesn’t have these analytical skills in house, you can turn to a partner with expertise and experience in creating strategic business and competitive insight. Moreover’s experienced media analysis consultants are experts in helping you get the detailed insight you need from media big data. To see sample analytics and evaluation reporting, visit www.moreover.com/resource/pdfs/samplereports.pdf.

 

Leave a Comment October 7, 2014

Ray Rice Is More Disliked than Ebola

Several figures within the NFL have recently received a large amount of negative press, including Roger Goodell, Ray Rice, and Adrian Peterson. Below is a chart of the NFL figures with the most negative mentions.

Most Talked About Negative
Click to Enlarge

Player with the Most Negative Coverage

Ray Rice is our clear winner for negative media coverage this past week, coming in with 16.67%. Roger Goodell is nipping at his heels with 13.71% of all NFL articles.

Digging into Rice’s personal coverage shows that 26.31% (633 articles) of total coverage on him is negative.

Ray-RiceClick to Enlarge

Ray Rice Is More Disliked than Ebola

Ebola is a pretty nasty virus, and right now the media is going a little hype-crazy over what a breakout could mean. Even with its potential to spread and kill people, it has less negative sentiment than Ray Rice. The chart above on Rice shows that 26.31% of the media surrounding him is negative, while the Ebola chart below shows it’s only viewed negatively in 22.86% of its articles. Ray Rice should probably hire a better PR team.

EbolaClick to Enlarge

Follow and read more NFL coverage with our free live NFL newsfeeds or delve into analytics with Newsdesk.

Leave a Comment October 3, 2014

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