For example, some publishers allow you to keep licensed content for 28 days, some 30 days, and others for 60 days. Publishers also charge varying licensing fees for access to their different publications. Keeping track of what content requires a license, how long it can be kept, and if it can be redistributed, can be time-consuming and tricky.
Companies must comply with copyright laws or risk expensive fines and lawsuits. As a result, many enterprises are turning to content licensing services to ensure they’re properly copying, distributing, posting, and consuming content. Some platforms consolidate publicly available and paywall content, make it searchable, and disseminate it across the entire organization in accordance with copyright laws. Content consolidation can result in compliance departments saving about 67% on their licensing bills and alleviate many headaches.
As Deloitte’s Insights for CFOs article recently noted, “In the end, enterprise compliance is about taking a centralized view of compliance, regardless of whether processes or functional units are executed centrally. Even in a decentralized environment, there needs to be a way for leaders to look across their compliance infrastructure to understand, monitor and address developments. The winning model for enterprise compliance is the one that can deliver that view in a consistent and efficient way.”
Whether a centralized or decentralized approach to copyright compliance is best for your company, it makes good sense for marketing and communications professionals to consider content consolidation to gain legal access to the right information at the right time. Acquiring content and rights from a multitude of sources can only lead to complexity, confusion, and higher risk of non-compliance. Consider looking at single provider solutions to control costs and cut through the administrative and legal inefficiencies of copyright compliance.
Leave a Comment April 8, 2014
Just last week, we noted that the Software & Information Industry Association (SIIA) had restructured their anti-piracy division to combat copyright infringement. Now, they’ve unveiled the details of their new compliance initiative “aimed at ensuring that companies who are copying, distributing, posting, and using their content are properly licensed.”
The SIIA has launched a widespread educational campaign to get the word out to companies globally about the program. They’re also offering a short grace period to allow companies to remedy copyright violations and obtain the proper licenses to use and distribute content.
If your organization uses and distributes published content, make sure you are fully aware of the latest changes. Read the SIIA’s detailed post on PR Week.
Leave a Comment April 2, 2014
Newsdesk improvements are driven by what customers ask for and we make a point of listening. The most recent updates take big steps forward with added functionality, including Article Sentiment, MozRank, and the ability to manage unused facets.
Article Sentiment Analysis
Sentiment allows you to evaluate whether articles are positive, neutral, or negative. Available as a new facet, a chart breakdown, and an advanced search option (ex. ‘sentiment:Positive’), it covers English language news articles rank 1-4, and will be expanding soon. There are also plans to drill down to sentiment on an entity level; the people and companies, for instance, within an article. Clients that want to have article sentiment turned on in their Newsdesk can reach out to Client Services.
SEO specialists will recognize Moz’s MozRank metric, which is a link popularity score helpful in determining an article’s influence on the web. The ranking runs from 0 (lowest rank) to 10 (highest rank), and is currently being applied to the majority of all news sources. MozRank will appear in the search facets. It is also available as a chart breakdown in the Analytics Tab and an advanced search option (ex. ‘mozRank:4’).
New Breakdown Options in Analytics
You can now break down their feeds by Topic, Stock Ticker and the OpenCalais powered Person, Company, Organization and Product data in charts.
Newsdesk now allows searches for articles by domain. The advanced search command ‘site:’ works the same as a Google site: search, meaning a site:bbc.co.uk search will only return articles from the BBC. Users don’t necessarily need to know an exact Moreover source name as simply searching on the domain will return relevant results.
Clickable Author Names
Author names are now clickable whenever an author’s URL is available. The best examples are microblog content such Twitter and Sina Weibo.
The facet list down the right side of a search can be long, and not all of them are always needed. Soon you will be able to click the small hyphen to the right of each facet to hide it. Hidden facets can be unhidden later from a menu at the bottom of the list.
Leave a Comment March 24, 2014
The fair use of online intellectual property has been a well-publicized topic for many years, with conflicts arising between publishers and consumers. To help publishers protect their proprietary content, the SIIA (Software & Information Industry Association) recently announced the formation of its Intellectual Property Protection (IPP) division.
The SIIA is well known for its efforts to protect, promote, and inform the software and information industry. The renaming and larger scope of the association’s anti-piracy unit are evidence of a renewed commitment to ensure compliance. Through the IPP division, the SIIA will increase its efforts to investigate and resolve the illegal use of publishers’ online and offline content.
Publishers’ rights to compensation for their unique content have resulted in more lawsuits to protect it. Companies and end users are required to differentiate between content available for fair use and content that requires a license. The SIIA is working to ensure that publishers get paid for their content, and encourages companies to work with them to identify and protect licensed content. When the SIIA’s IPP division identifies a compliance violation from a corporation, it will take steps to resolve the violation, including litigation on the publisher’s behalf.
For more information about the SIIA IPP Division, click here.
Leave a Comment February 24, 2014
Here at Moreover, we’re focused on not only bringing you the news and information you need, but making it as easy and productive as possible to use. Check out these three recently added capabilities designed to save you time and improve your Newsdesk experience.
If you’re a tablet user, you’ll like this: we’ve optimized the Newsdesk experience for you, including a streamlined feed reader and news search. There’s more: the new tablet view can also be “skinned” with a theme to match your corporate brand. Contact Client Services to create a theme for your company.
Have you noticed a new button when you view articles? The new Read Later button lets Newsdesk desktop and tablet users save articles to a special folder for reading later. Just click “Read Later” on any article to save it in a new feed called Read Later.
New enhancements to the Newsdesk Broadcast player let you edit (clip), download, and save TV and radio clips to your local computer. Now you can search, view, edit, preview, and download the exact reference point of interest – great for pinpointing a specific segment so that other users don’t need to view the entire clip. Plus, we’ve improved text highlighting and performance, and added viewership/audience information that can be used for media analysis.
While the new player is available now, the editing/downloading functionality will be available in the first quarter of 2014. If you’re interested in piloting the edit and download functionality, please contact your Moreover account manager.
Leave a Comment January 8, 2014
In 2013, we hit a new record: 1,873,059 news articles harvested in one day! We believe that 2014 will see the surpassing of even more records as volume and channels continue to multiply. The news doesn’t stop and neither does Moreover.
Our goals for the New Year are to help you keep up with the news and information that is most relevant to your business and your customers – no matter how much the volume grows.
Whatever your goals may be for the year ahead, from all of us at Moreover, we wish you success and a very Happy 2014!
Leave a Comment December 31, 2013
Black Friday has grown from a largely American shopping event to one that is celebrated in multiple countries around the world. To provide a glimpse of its popularity, here is a graph from Newsdesk’s analytics, without US media coverage, focusing on other countries over the last 7 days:
While this looks like some good media coverage, especially over just one week, check out this graph, which includes the US:
(click to enlarge)
Americans love their Black Friday, and the news and social media mentions certainly echo that. So what are they shopping for? Here is a word cloud with some of the most popular products being talked about:
Do you see anything in there that you plan to buy?
Leave a Comment November 27, 2013
“Newsdesk has evolved from a news aggregator into a collaborative current awareness tool.” FreePint reviewer, Penny Crossland, calls the award-winning solution: “Valuable for the enterprise. End-user friendly and sophisticated….highly recommended.”
Leave a Comment November 21, 2013
Recently, the biggest issue to cause sleepless nights for the global heads of communications is the pressure from the Risk Department to protect against copyright violations. The challenge is that overall budgets are not increasing to address compliance. Consequently, copyright compliance within a very restrictive budget is the leading issue.
When interviewing global heads of communication, the concerns that surface are:
- “How can I optimize my budget, while being compliant, and still get all the content I need?”
- “How I can share specific global news, print, broadcast and social media worldwide to employees and stay within budget and be compliant?”
- “Is there important content I’m missing out on? And how long can I keep content?”
Click here to continue reading.
Leave a Comment November 5, 2013
Today’s post is a contribution from Sales Executive, Ryan Williams.
Well folks, the 2013 MLB season is almost over. The Boston Red Sox and the St. Louis Cardinals are battling it out to become World Series Champs; which, as a Baltimore Orioles fan, is pretty disheartening. However, as some of us continue to cheer and others can only wait for next season, we can all agree that the game of baseball drives home valuable business insights. Let me explain one of those in more detail.
Baseball teams need to communicate effectively by relaying the right information, to the right people, at the right time. For example, coaches relay signs to hitters; catchers relay signs to pitchers. If this information is miscommunicated, then there is bound to be a failure in the execution of a pitch or offensive situation, which makes for some pretty ugly baseball.
On top of that, the competitor is trying to steal signs to get as much of a competitive advantage as possible. Most people would consider this being resourceful (If the other team is going to tell you what pitches are coming, wouldn’t you want to know?). However, don’t make it too obvious or else this could happen.
In business, we consider “stealing signs” a way of analyzing your competitive landscape. If there is free, public information out there, then we should have access to it to make better decisions. However, not every sign actually means something. So, if the whole purpose of giving signs is to share the RIGHT INFORMATION, to the RIGHT PEOPLE, at the RIGHT TIME, how do we filter out only what is actually relevant?
Let’s break this down:
THE RIGHT INFORMATION – People want access to all available information and content, but they don’t have time to actually go through it all. They need to filter through the noise to know what is being said about them, by whom, about what, and at what time. They want the functionality of an automated system, yet the ability to manually curate specific content when needed.
THE RIGHT PEOPLE – Who needs to be aware of this information so that they go execute the game plan? For example, the catcher needs to relay the right sign to the pitcher, but not the left fielder. In an organization, every stakeholder needs to be on the same page about the direction of the company, as well as, where they stand in the competitive landscape. The fastest way to the top, however, is to deliver the right information to the key decision makers.
THE RIGHT TIME – Some say that timing is everything. In baseball, a hitter only has fractions of a second to recognize the pitch and commit to swinging, or not. In today’s world, people want near real-time results. If a breaking news story written today is not discovered until tomorrow, how can a company actually stay ahead of the curve?
Whether you work in communications, marketing, or the knowledge and research center, there is a need to find the right information and distribute it to the right people, at the right time. With today’s emphasis on convenience, people want a way to search on a topic across all media types, identify the relevant sources, people, companies, and trends, and then allow you to distribute only what matters to the people who matter most; ALL in ONE platform. That’s exactly what the people at Moreover Technologies have built with their Newsdesk platform.
Tell us about you! How do you gather the right information today?
Leave a Comment October 30, 2013